The Difference between Optimizing for Google Ads and Amazon Ads

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[Guest post by Ron Dod] The world has witnessed a clash of the titans between Google and Amazon Ads, each fighting for supremacy in the market. eCommerce merchants can use both. But there are differences between these two platforms, and even though there are similarities, you should take each platform separately, optimizing ads on each […]

7 Predictions on the Future of Digital Marketing

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[Guest post by Vaishali Sharma] With more than 40% growth in digital media marketing including Search Engine Optimization (SEO), the digital industry is on the rise. As we start afresh in a New Year, there awaits a brighter fortune for SEO and online promotional activities. Here’s what digital marketing experts predict about the fortune of […]

7 Content marketing tips to increase conversion rate

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[Guest post by Gloria Kopp] It can take a great deal of hard work, skill and usually money to drive significant amounts of traffic to your website. Converting those numbers from mere observers to actual customers involves an entirely different set of skills. But, getting potential customers to actually visit your page is half the […]

Identifying underperforming product pages at scale

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[Guest post by Ben Henderson] As an Ecommerce store owner, maximising the profitability of your site is of paramount concern. Google Analytics plays a key role in allowing you to determine which of your pages are performing well, and which ones are perhaps not performing as well. However, when you have an Ecommerce site with thousands […]

ECommerce Store Optimization Tips That Wins Customers

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[Guest post by Alex Jone] Setting up your e-commerce page proficiently can help you to win maximum ROI. With better images and proper descriptions, harnessing the video power and even adding some product reviews, it won’t be long when your ecommerce website can attract maximum human traffic. But, that’s not the end of story. You need […]

6 Trends to Dominate Ecommerce in 2017

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[Guest post by Keval Padia] Ecommerce thanks to mobile commerce are growing rapidly. As per a recent prediction by eMarketer, spending through online shopping reached the all-time peak in 2016 amount bigger than $22 trillion. The same figure is expected to reach at least $27 trillion in 2020. So, how much share from this pie of […]

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