The Difference between Optimizing for Google Ads and Amazon Ads

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[Guest post by Ron Dod] The world has witnessed a clash of the titans between Google and Amazon Ads, each fighting for supremacy in the market. eCommerce merchants can use both. But there are differences between these two platforms, and even though there are similarities, you should take each platform separately, optimizing ads on each […]

ECommerce Store Optimization Tips That Wins Customers

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[Guest post by Alex Jone] Setting up your e-commerce page proficiently can help you to win maximum ROI. With better images and proper descriptions, harnessing the video power and even adding some product reviews, it won’t be long when your ecommerce website can attract maximum human traffic. But, that’s not the end of story. You need […]

6 Trends to Dominate Ecommerce in 2017

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[Guest post by Keval Padia] Ecommerce thanks to mobile commerce are growing rapidly. As per a recent prediction by eMarketer, spending through online shopping reached the all-time peak in 2016 amount bigger than $22 trillion. The same figure is expected to reach at least $27 trillion in 2020. So, how much share from this pie of […]

5 Things That Make Retail Apps Successful

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[Guest post by Tushar Vijay] By the end of 2015, mobile app usage was growing by as much as 58% and personalization paved the way for 322% of growth. It thus doesn’t sound surprising when we say that mobile gadgets have become the touch point when it comes to the retail business. Smartphones have in fact […]

6 Ecommerce Branding Cornerstones For 2017

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[Guest post by Patrick Foster] What makes for a great ecommerce brand for 2017? What key branding messages and developments should you be focusing on for the coming year? Here are some of the important ecommerce shifts and trends that will be important for your brand. Personalized & targeted content Personalization and selling are becoming increasingly […]

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