The Force of Smart eCommerce

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I am feeling a disturbance in the Force – yes, as in Star Wars and The Empire Strikes Back. For months now, I have been reading news about the rise of eCommerce, even though we are supposed to be in the midst of a crisis. Everything grows, but is it growing in the right way? And, […]

eCommerce Usability: Examine Your Online Store

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There has recently been lots of talk about the growth of eCommerce in Spain: some attribute it to entrepreneurship, others to the crisis. However, I believe that it is due to the fact that we are experiencing a time of change. However, we still have a lot to learn from off which we should apply to on. In any […]

How Can I Apply Mobile Commerce to My Business?

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In our previous post we told you what mobile commerce was about. Today we will help you to decide how to apply it to your business or company. It’s easy: depending on your development, you have two options: Creating a native app for your business. Including responsive technology in your website. Native app We know […]

Mobile coupons market will reach $43 billion by 2016

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Juniper Research has just published its last report about the mobile coupons market, which represents the intersection of two very popular markets among consumers: discount coupons and mobile phones. The actual mobile coupon market is about $5.4 billion, and according to Juniper Research, it will increase to $43 billion by 2016, which means an eightfold […]

E-commerce Usability: Checkout

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There is much talk about usability and “user experience” in e-commerce, but they are always global concepts that can lead to ambiguities. Let’s focus today on some basic points about the process of “Checkout” of our shop: 1. Do not force the customer to register during the”checkout”. If he/she goes there, it is assumed he wants to finish the purchase. Anything not related to that is noise, and could make the customer to leave without paying. 2. Do not wait for the last step […]

[Infographic] The rise of Tablet Commerce

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