Identifying underperforming product pages at scale

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[Guest post by Ben Henderson] As an Ecommerce store owner, maximising the profitability of your site is of paramount concern. Google Analytics plays a key role in allowing you to determine which of your pages are performing well, and which ones are perhaps not performing as well. However, when you have an Ecommerce site with thousands […]

Choosing the Right Mobile Messaging Channel for Your E-Commerce App

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[Guest post by Wes McDowell] Mobile messaging has become an important part of marketing strategies, allowing easy communication with audiences. You probably already know that mobile is already huge, and expected to command a larger and larger share of people’s connectivity to the internet. How big? According to GSMA, an international organization representing mobile operators, more […]

6 Ecommerce Branding Cornerstones For 2017

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[Guest post by Patrick Foster] What makes for a great ecommerce brand for 2017? What key branding messages and developments should you be focusing on for the coming year? Here are some of the important ecommerce shifts and trends that will be important for your brand. Personalized & targeted content Personalization and selling are becoming increasingly […]

Features of a Successful Landing Page

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[Guest post by Chris Hickman] Having a well-built landing page can help increase a site’s rankings, traffic, conversion, among other things. Great marketing agencies understand that developing a quality landing page is necessary for both paid and organic listings. Now there are many features that go into having a successful landing page, and these are some […]

How Videos have Transformed the Essence of Product Websites

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[Guest post by Anurag Gupta] Ecommerce websites have evolved exponentially in sync of the ever-changing whims and needs of the customers. The rise in the connectivity has ceaselessly facilitated the automation of marketing processes and businesses are analyzing real-time data to figure out effective ways to engage each individual customer. Gone the days of blatant cold […]

How B2B Marketers Promote Mobile Applications

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[Guest post by Shahid Mansuri] In the B2C space, everyone can notice the importance of marketing. Equally significant the marketing is in the B2B space especially when each and every business is transforming their model to mobile applications or having a mobile version of their model. Mobile app developers have been playing a huge role over […]

How To Boost Your Marketing ROI With Competitive Pricing & Assortment Intelligence

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[Guest post by Burc Tanir] A multi-factorial competitive landscape Market competition in e-commerce is not a hidden fact at all. There are literally millions of e-commerce companies competing with each other in this global arena, in order to grab the attention and eventually the spending of the online shoppers. The most interesting thing about the competition […]

Are You SEO Naughty or Nice?

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[Guest post by Marie Miguel] If you’re a budding entrepreneur with a fairly good product, selling it online might have already crossed your mind. It’s a great idea, but don’t forget that there are a lot of products, some may be similar to yours, already being sold online. How can you set your small business apart […]

How to Supercharge Content Marketing for Your eCommerce

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[Guest post by James D. Burbank ] Content marketing has been with us for quite some time now and only the blindest and the most delusional ecommerce owners are not at least giving it a go. Simply put, content marketing has become an inseparable part of promoting one’s ecommerce business online and there are no two […]

How to Leverage SMS to Skyrocket Conversions

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[Guest post by Preston Pilgrim] Years after “mobile” became the new buzzword, Smartphone-based marketing strategies may seem commonplace. There’s no question about the importance of mobile- in fact, data researched by Coupofy has predicted that mobile commerce will be growing 300% faster than traditional eCommerce by the end of 2016. The trouble is in differentiating your brand […]

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