SEO Modules for eCommerce (II). Prestashop

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Continuing with our series of posts on SEO for eCommerce, today we will be focusing on one of the most popular platforms together with Magento: Prestashop, which is very widely used in the development of online stores in Spain. As always, when I talk about stores with few products, I refer to a range of between 500 and 2000 products. […]

Providing Excellent Online Customer Service for Ecommerce #infographic

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Desk.com has just released an infographic about how to provide customer service for Ecommerce, including some interesting statistics about this topic: 90% of customers expect to receive a consistent experience over multiple customer contact channels 78% of customers believe that social media will be the next tier of customer service 46% of online customers expect brands […]

Social Commerce Platforms and Applications

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We couldn’t miss the opportunity to tell you about Social Commerce tools and applications. We will tell you how to use the Spanish platform called Social Buy to help your store in a simple, quick way. We’ve always said that Social Commerce is great when you already have a long-running online store, because I really believe that social commerce is […]

Differences between Social Commerce and eCommerce

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We continue with the series of social commerce posts. Today we will look at the differences between social commerce and eCommerce (or electronic commerce). We will establish various parameters which you can apply to your business model in an effective way. Find the seven differences between social commerce and eCommerce Where to buy? Whereas in eCommerce interactions are […]

Social Commerce: Payment Gateways

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Social Commerce is a very significant part of online purchases,  but clearly raises many doubts when it comes to plan the type and security degree of a payment gateways from social networks. It must be admitted that there is still a fair way to go to consolidate Social Commerce, which is only taking its first steps. […]

Customer Retention

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With the continuous appearance of new online businesses, having a clear customer retention policy becomes increasingly necessary if you want to increase and maintain a growth policy. These are some useful strategies to do so: The customer service is a constantly evolving process. Keep up to date as regards technology and your users’ tastes and concerns. […]

Social Commerce Success Stories: Learn from the Best

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Today we bring another post on Social Commerce, in which I will discuss success stories. Because it’s great to theorise and talk, but who actually puts things into practice? Well, here are some real-life examples. To write this post, I’ve carried out a prior analysis of niches and sectors, and social commerce works very well for impulse purchase […]

Mobile Commerce vs eCommerce & S-Commerce

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In previous chapters… just joking! In previous posts we have explained what mobile commerce is an how sales of this type have increased .Today we will go farther and compare all three: eCommerce, Mobile Commerce, and Social Commerce. All three of them are way of making a purchase which depend on platforms or devices. 3, 2, 1 … […]

4 Tips for your E-Mail Marketing

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Email campaigns are a used by many companies and has proven its benefits in many many cases. Here we list a few and concrete topics to try to increase the conversions when we are using an email campaign strategy. 1. Make the opt-in process easy. It seems easy: you need your user email to send […]

6 Ways LinkedIn can Help in Lead Generation

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HubSpot has recently published an interesting free ebook on LinkedIn can help us in Lead Generation. This ebook explores some aspects we can use to improve our presence in the social network, making it a valuable resource for many business. Particularly, there is a section on the ebook focused on different ways to generate leads […]