How Google’s mobile update will affect retail

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[Guest post by Richard Protheroe from Veeqo] In April 2015 Google released an algorithm change which shocked retailers across the globe, causing them to collectively raise their eyebrows and coin terms like “mobilegeddon” and “mobilepocolypse”. But were they just being dramatic, or will Google’s new “mobile friendly” update spell disaster for the world of retail? What is the […]

The impact of scrolling on eCommerce conversions

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ContentSquare has published this nice infographic that shows the effect of scrolling (as a modern UX approach to navigability through category listings and other pages with lots of information) in eCommerce conversions. Some of the most important remarks: Users scroll more on tablets that in any other devices. In fact, from 2013 to 2014, the […]

Social Media Shopping Statistics 2015 #infographic

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Social Shopping, or Social Commerce, still represents one of the most used marketing tactics for retailers, but due to the lack of knowledge and experience, in most cases the results are not according to the expectations. Trueship has just published a really great infographic with the actual state of Social Shopping, and the main remarks […]

Best 5 Free Tools to Help Effectiveness of Your Online Store

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[Guest post by Maria Mincey from Xicom Technologies] The proliferation of online retail space has resulted in a tremendous increase in the way online players are planning their expansion to render a delightful customer experience. A Deeper understanding of the consumer needs and website management have become a key requirement for any e-commerce site owner. Since, […]

How Much is Cart Abandonment Costing your eCommerce?

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Quicksprout has published an interesting infographic about cart abandonment in eCommerce websites, focusing on how cart abandonment is affecting eCommerce businesses. On average, 68% of shopping carts are abandoned, which means that during 2014, users will abandon shopping carts with a total value of 3.17 trillion dollars. Some other interesting data from the infographic: Most […]

Channels and supports that can be used in Behavioral Targeting

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Today we bring another post in the segmentation series, focusing on Behavioral Targeting. This time we will be focusing on the channels and supports available to analyze and segment user behavior. The fact is that you cannot know your customers’ motivations, but you can examine their behavior patterns on the basis of their purchases in […]

Word of Mouth Marketing Reaches eCommerce

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The search for new digital strategies that will enable us to reach new customers, spending as little as possible, forces Marketing Directors to be more and more creative and find new formulas to reach those ores. In the digital fight to find those customers, the most frequently used channel is positioning in SEO/SEM search engines, […]