Best 5 Free Tools to Help Effectiveness of Your Online Store

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[Guest post by Maria Mincey from Xicom Technologies] The proliferation of online retail space has resulted in a tremendous increase in the way online players are planning their expansion to render a delightful customer experience. A Deeper understanding of the consumer needs and website management have become a key requirement for any e-commerce site owner. Since, […]

How Much is Cart Abandonment Costing your eCommerce?

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Quicksprout has published an interesting infographic about cart abandonment in eCommerce websites, focusing on how cart abandonment is affecting eCommerce businesses. On average, 68% of shopping carts are abandoned, which means that during 2014, users will abandon shopping carts with a total value of 3.17 trillion dollars. Some other interesting data from the infographic: Most […]

Channels and supports that can be used in Behavioral Targeting

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Today we bring another post in the segmentation series, focusing on Behavioral Targeting. This time we will be focusing on the channels and supports available to analyze and segment user behavior. The fact is that you cannot know your customers’ motivations, but you can examine their behavior patterns on the basis of their purchases in […]

Word of Mouth Marketing Reaches eCommerce

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The search for new digital strategies that will enable us to reach new customers, spending as little as possible, forces Marketing Directors to be more and more creative and find new formulas to reach those ores. In the digital fight to find those customers, the most frequently used channel is positioning in SEO/SEM search engines, […]

A guide to encouraging users to register (part 2)

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We continue with our guide to encouraging users to register. In my previous article I focused on Usability and on the time and place where you should ask users for their data. Today I will discuss other important issues to obtain more user emails. Offer them something special Why should I want to register or […]

#infographic eCommerce trends: Men vs. Women

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Our friends of Nextopia have designed an infogrpahic showing the differences between men and women when they go shopping, I mean, their habits. We know that both are different in many facts of life, but also, each one has it’s own behaviour in shopping, they don’t pay attention to the same marketing promotions; even the […]

How to prevent keyword stuffing in your online store

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To set the context… In SEO terms, keyword stuffing is using too many keywords, entering them in an artificial way that doesn‘t add value for users. This is something that Matt Cutts at Google hates, so let’s see how we can avoid it so that it doesn’t have an impact on your online store’s SEO. […]

5 reasons to include gamification in your marketing strategy

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Put in simple terms, gamification is a digital strategy practice that makes use of gaming dynamics to increase user loyalty and conversion rates with respect to a specific brand or product. In other words, gamification makes use of something that users like (playing) as a way to increase their engagement, define their behavior, and consolidate […]