A One-touch Game: Chat Bots in Online Retail

wrote this on There are no comments

[Guest post by Daria Samokish] Taking a part at last conference team-members of Competera received a fine question: “What will eventually happen with online retail business in late 2016 – early 2017 as a result of active IM bots development?”. Let us sort out this issue. The artificial intelligence representatives are treated like assistants in daily […]

Channels and supports that can be used in Behavioral Targeting

wrote this on There are no comments

Today we bring another post in the segmentation series, focusing on Behavioral Targeting. This time we will be focusing on the channels and supports available to analyze and segment user behavior. The fact is that you cannot know your customers’ motivations, but you can examine their behavior patterns on the basis of their purchases in […]

Types of actions based on Behavioral Targeting

wrote this on There are no comments

In previous posts on Behavioral Targeting we described in a practical and conceptual way how Behavioral Targeting has become an eCommerce must. Not only does it provide intelligence for online stores or marketplaces, it also understands buyers and creates a unique shopping experience. The point of Behavioral Targeting is not only that it makes it […]

Personalizing eMail Communications in eCommerce

wrote this on There are no comments

Last week we published an article in Hubspot regarding email marketing personalization. In this article, we explain why personalization is critical for eCommerce websites, how personalize email newsletters and transactional emails, and the main benefits you can expect from that strategies. Hope you enjoy the article. Related Post Psychological Tricks to Boost your eCommerce Conve… […]

How Product Recommendations Help You to Sell More

wrote this on There are no comments

Monetate has published an infographic about how product recommendations help online retailers to increase their sales. Some highlights from this infographic: 100% of the top 10 retailers use product recommendations 70% of Amazon’s homepage is devoted to product recommendations 25% of a merchandising team’s time is spent deploying and delivering product recommendations On average, between […]