Email Marketing Trends of 2014

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My Customer just published an infographic about email marketing trends for 2014. Some highlights:

  • 71% B2B brands use email marketing
  • 65% B2C brands use email marketing
  • In 2013 companies have spent up to 20% of their marketing budget in email marketing, and it will continue growing 10% along 2014
  • 40% B2B marketers rate the leads generated by email marketing as high quality
  • In 2012, 44% of email recipients made at least one purchase based on a promotional gift

Email Marketing Trends for 2014

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