Guide for Content Marketing for E-commerce Website

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[Guest post by Lucy Barret]

As the E-commerce industry is growing rapidly with each passing day, a good number of entrepreneurs and merchants/retailers are creating interactive and professional-looking online stores to boost their business clout all around the globe. The success and expansion of your E-commerce website largely depend on its brand visibility across different search engines.

Just setting up your website and listing your products won’t gonna deliver appropriate results for you as there are of various E-commerce portals. It becomes quite tricky for novice E-commerce website owners to earn a healthy ROI and higher online sales. They first need to establish a unique presence on the web and this is where content marketing comes into play.

A well-executed content marketing strategy can help you attract the targeted web traffic to your E-commerce website with ease. This can help you generate quality leads, boost your conversion, grow your social media traffic and increase your online sales. But, how can you do that? Just have a look at some of the best content marketing tricks that will take your eCommerce site to the new heights:

1. Craft a result-driven content marketing strategy

In short, content marketing is a process of planning, creating, distributing and managing content in a streamlined way. It is just like a blueprint that manifests how a business organization should use its content to meet its business objectives. As a vehement E-commerce business owner, you may have the following questions regarding your content marketing:

  • Why you want to publish your content? /What are the main objective behind content marketing?
  • Main platforms you should publish your content?
  • Your targeted audience (visitors that must view your content)?

Once you have a clear-cut answer to these basic questions, it will be easier for you to write, maintain and post content in an easy way. Always keep in mind that visitor’s behavior keeps changing from time-to-time. Therefore, you should make vital changes in your content marketing strategies to meet your ultimate target.

2. Create different types of content

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When we talk about content, most of the people thinks, it’s about the text content. The fact is, text is not the only form of content. In today’s highly competitive E-commerce environment, several types of content are used to succeed in content marketing efforts. Have a look at some main types of content (detailed below with concise descriptions)-

Infographics – A visual representation of data or information to help users understand the content easily and quickly.

Memes – Videos/images with humorous text content. This type of content is very popular among teenagers.

Videos/How to videos– It gives a succinct explanation of your products/services, encourages visitors to spend more time on your website. It conveys the business messages in an engaging and entertaining manner to the potential web visitors.

Product Reviews: It helps potential buyers to get an insight into what others think about the product they are going to buy. It is very helpful in changing the mind of perturbed buyers and motivates them to purchase products and services.

User Generated content– Content generated by your interested clients/buyers/customs. You can use them to boost the outcome of your SEO exercise.

Client Testimonials – Feedback given by your clients/customers. You can use them to generate trust in your brand.

Newsletters – Generally sent to subscribers to introduce new products/service/events and encourage them to buy products/service from your E-commerce website.

Ebooks – Downloadable digital content. They help buyers to download your content on their electronic devices and use it later.

Slideshows – A series of text and image content, used to let users grab the information easily and quickly.

You should use the above-mentioned content to

  • keep your customers/clients/followers informed about your products/services, events, etc,
  • keep them engaged with your brand,
  • Help search engines to crawl your website frequently and add your web pages in search results,
  • Achieve your E-commerce target easily

Note: Make sure your content is user-centric and serves the needs of your targeted audience. Keep them short, simple and focused. Avoid using illegitimate practices while crafting content for your website.

3. Look for guest blogging opportunities

E-commerce website users often face difficulties in acquiring inbound links as most of the site owners are not interested in linking product pages on their sites. Therefore, it is important for you to craft link-worthy content and submit it to high-profile Guest blogging platforms.

If they accept your article, it will be easier for you to promote your content on the web, increase pageviews on your website and propel sales. A great strategy to boost your web presence.

4. Optimize your content very well

A quality content is of no use if it is not indexed by search engines into their databases. Therefore, when you talk about content marketing efforts for E-commerce websites, you need to optimize your content for Google and other search engines as well.

It helps search engines to read and index your site’s content and promote it. This will improve your visibility across the web and allow targeted people to find your brand/products/services quickly and easily.

5. Maintain consistency

content-consistency

Search engines are always eager for new web pages (with rich content) so that they can offer the most relevant results to their users. So, if you want your E-commerce website to appear on the first page of all leading search engines, you must update your website with fresh and unique content on a regular basis.

Customers always appreciate posts having up-to-date or new information. If you lack content for this purpose, you may seek help from digital marketing companies that offer content development services.

6. Updated with The Latest Trends

Trends in content marketing keep changing from time-to-time. Therefore, as a passionate content marketing expert, you should keep a close eye on what is happening in the content marketing world. To keep yourself up-to-date in this area, you can do the following:

  • Subscribe to Google Alerts
  • Read informative content on websites that focus on the search marketing industry. For example- Search Engine Land, Search Engine Watch, Search Engine Journal, etc.
  • Use Google analytics to find out which terms people are using while looking for products and services. It helps you to design relevant keywords easily so that you can use them to promote your web pages and increase sales.
  • Analyze your competitor keywords regularly to know where you are lacking and what you need to do to improve the results of your content marketing efforts.

7. Use Article submission websites

If you want to make your content marketing successful and enhance its outcomes, write keyword-rich and informative articles and get them published on article submission websites.

It will help you earn more and more inbound links (pointing to your website), give your content more exposure, bring more traffic to your site and accelerate the lead generation process.

8. Capitalize Various Social Media Channels For Content Marketing

These days, social media promotion is an important part of content marketing strategy. Just add main social media buttons to your E-commerce website so that your visitors may share the content they like. When you amalgamate social media marketing with content marketing, it helps you in many ways-

  • It allows you to have direct interaction with millions of social media users and solve their problems,
  • Drive valuable traffic to your website, which may lead to sales as well,
  • More pageviews, quick brand recognition among potential customers.

9. Blogging

Most of the SEO professionals who optimize E-commerce websites ignore the great importance of blogging. In fact, active blogging helps you trigger a real-time discussion with your readers and keep them informed about what’s new on your E-commerce website.

So, publish high-quality, informative, and user-centric content on different blogging platforms regularly. It will generate backlinks to your website and bring a huge amount of traffic, which generates more business opportunities for you.

10. Solve Buyer’s Queries Using Your Content

b2b-buyer-journey-09

There are several E-commerce website owners who think that listing products and displaying a brief description about it will help them to convince their potential buyers for placing orders for sales. Practically, it doesn’t happen.

A customer who buy frequently, may have several questions when you add new products to your website. In order to solve your customer’s questions and doubts, you can refer him/her links of informative content that may help them acquire more knowledge about your products/services. This is a great way to increase page-views on your website and enhance its performance also as well-informed customers take instant decisions & contribute a lot to your lead generation process.

Final Thoughts

Content marketing for E-commerce websites is a challenging job. It takes a considerable amount of time and efforts to bring about the desired results. Just apply the above-mentioned tips in your content marketing efforts for E-commerce sites and achieve your set target effectively and efficiently.

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