5 Things That Make Retail Apps Successful

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[Guest post by Tushar Vijay] By the end of 2015, mobile app usage was growing by as much as 58% and personalization paved the way for 322% of growth. It thus doesn’t sound surprising when we say that mobile gadgets have become the touch point when it comes to the retail business. Smartphones have in fact […]

Cart Abandonment: Holiday Email Retargeting Ideas

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[Guest post by Erin Feldman] The holiday season is a huge season for ecommerce businesses. The surge of online traffic at this time of the year is superb. Sadly, not all of those who do view your products will end up buying – not even those that already have products on their carts! Cart abandonment is […]

Choosing the Right Mobile Messaging Channel for Your E-Commerce App

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[Guest post by Wes McDowell] Mobile messaging has become an important part of marketing strategies, allowing easy communication with audiences. You probably already know that mobile is already huge, and expected to command a larger and larger share of people’s connectivity to the internet. How big? According to GSMA, an international organization representing mobile operators, more […]

6 Ecommerce Branding Cornerstones For 2017

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[Guest post by Patrick Foster] What makes for a great ecommerce brand for 2017? What key branding messages and developments should you be focusing on for the coming year? Here are some of the important ecommerce shifts and trends that will be important for your brand. Personalized & targeted content Personalization and selling are becoming increasingly […]

The Future of Online Retail: Digital Customers’ Experience 2.0

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[Guest post by Daria Samokish] Every marketing or pricing manager has at least once seriously thought about online retail’s future. Over the last few years, digital experience has made an online store’s competitiveness highly dependent on a customer rather enterprise itself. Everybody is welcome to use a mobile app for barcode scanning, directly compare prices online, […]

Features of a Successful Landing Page

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[Guest post by Chris Hickman] Having a well-built landing page can help increase a site’s rankings, traffic, conversion, among other things. Great marketing agencies understand that developing a quality landing page is necessary for both paid and organic listings. Now there are many features that go into having a successful landing page, and these are some […]

How Security Can Boost eCommerce Conversion

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[Guest post by Alex Trinidad] eCommerce, or the use of the Internet for the online facilitation of trade, has gained tremendous popularity over the past couple of years. The popularity of eCommerce is commensurate to the development of technology, which gives a favorable environment for online shops to prosper. eCommerce is also very suitable for the […]