Features of a Successful Landing Page

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[Guest post by Chris Hickman] Having a well-built landing page can help increase a site’s rankings, traffic, conversion, among other things. Great marketing agencies understand that developing a quality landing page is necessary for both paid and organic listings. Now there are many features that go into having a successful landing page, and these are some […]

How Security Can Boost eCommerce Conversion

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[Guest post by Alex Trinidad] eCommerce, or the use of the Internet for the online facilitation of trade, has gained tremendous popularity over the past couple of years. The popularity of eCommerce is commensurate to the development of technology, which gives a favorable environment for online shops to prosper. eCommerce is also very suitable for the […]

A One-touch Game: Chat Bots in Online Retail

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[Guest post by Daria Samokish] Taking a part at last conference team-members of Competera received a fine question: “What will eventually happen with online retail business in late 2016 – early 2017 as a result of active IM bots development?”. Let us sort out this issue. The artificial intelligence representatives are treated like assistants in daily […]

How Videos have Transformed the Essence of Product Websites

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[Guest post by Anurag Gupta] Ecommerce websites have evolved exponentially in sync of the ever-changing whims and needs of the customers. The rise in the connectivity has ceaselessly facilitated the automation of marketing processes and businesses are analyzing real-time data to figure out effective ways to engage each individual customer. Gone the days of blatant cold […]

10 Digital Marketing Principals for Woo-Commerce

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[Guest post by Kristina Petrick] Finalized WordPress as your next website platform and want to take it to the next level? WooCommerce is a fastly growing group of passionate team members committed to creating the ultimate WordPress toolkit that can produce a website that hardly resembles a packaged template design with elevated digital marketing capabilities. Founded […]

The Main Reasons Why your eCommerce is Leaking Money

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Our friends at RedStag has published a great infographic that shows the main reasons why eCommerce websites are leaking money. The main highlights from this infographic: Lack of customer trust, not using tools such as social recommendations, not providing phone number for contacting, etc. Not offering multiple payment methods Lack of a return policy High […]

How B2B Marketers Promote Mobile Applications

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[Guest post by Shahid Mansuri] In the B2C space, everyone can notice the importance of marketing. Equally significant the marketing is in the B2B space especially when each and every business is transforming their model to mobile applications or having a mobile version of their model. Mobile app developers have been playing a huge role over […]

How To Boost Your Marketing ROI With Competitive Pricing & Assortment Intelligence

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[Guest post by Burc Tanir] A multi-factorial competitive landscape Market competition in e-commerce is not a hidden fact at all. There are literally millions of e-commerce companies competing with each other in this global arena, in order to grab the attention and eventually the spending of the online shoppers. The most interesting thing about the competition […]