The Main Reasons Why your eCommerce is Leaking Money

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Our friends at RedStag has published a great infographic that shows the main reasons why eCommerce websites are leaking money. The main highlights from this infographic: Lack of customer trust, not using tools such as social recommendations, not providing phone number for contacting, etc. Not offering multiple payment methods Lack of a return policy High […]

How B2B Marketers Promote Mobile Applications

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[Guest post by Shahid Mansuri] In the B2C space, everyone can notice the importance of marketing. Equally significant the marketing is in the B2B space especially when each and every business is transforming their model to mobile applications or having a mobile version of their model. Mobile app developers have been playing a huge role over […]

How To Boost Your Marketing ROI With Competitive Pricing & Assortment Intelligence

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[Guest post by Burc Tanir] A multi-factorial competitive landscape Market competition in e-commerce is not a hidden fact at all. There are literally millions of e-commerce companies competing with each other in this global arena, in order to grab the attention and eventually the spending of the online shoppers. The most interesting thing about the competition […]

Caution! 7 E-commerce Design Mistakes to stay Away From

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[Guest post by Ethan Brown] Technology is flourishing and continuing to evolve day by day. Basically technology has got penetrated into our lives to the core and every year we are seeing new trends and innovations getting launched to make our life easier and comfortable. In this world of globalization and digitization, e-commerce has become a […]

4 Ways To Craft A CRO Friendly Product Description

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[Guest post by Krithika Siddharth] No matter how often people claim that product photography is the most important part of a product page, we will, respectfully, disagree. From our work with several eCommerce clients, we’ve found that the most important part of a product page: The product description field. In fact, only when you have the […]

Are You SEO Naughty or Nice?

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[Guest post by Marie Miguel] If you’re a budding entrepreneur with a fairly good product, selling it online might have already crossed your mind. It’s a great idea, but don’t forget that there are a lot of products, some may be similar to yours, already being sold online. How can you set your small business apart […]

25 Actionable ecommerce Conversion Hacks

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[Guest post by Khawar Zaman] Did you know that internet is populated with somewhere between 12-24 million ecommerce websites? What’s more intriguing is the fact that only about 3% of them (650,000) are able to earn more than $1000 in annual sales? If that doesn’t catch your attention, what about the fact 35% of online businesses […]

How to Supercharge Content Marketing for Your eCommerce

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[Guest post by James D. Burbank ] Content marketing has been with us for quite some time now and only the blindest and the most delusional ecommerce owners are not at least giving it a go. Simply put, content marketing has become an inseparable part of promoting one’s ecommerce business online and there are no two […]