This infographic shows how 5 well-known companies (Amazon, Netflix, OkCupid, Pandora and Twitter), are using personalized recommendations in order to achieve their business goals, whether they are directly relate to incomes (product recommendations), or they are focused in order to improve any other critical aspect of their business (users’ connections in Twitter).
Email campaigns are a used by many companies and has proven its benefits in many many cases. Here we list a few and concrete topics to try to increase the conversions when we are using an email campaign strategy. 1. Make the opt-in process easy. It seems easy: you need your user email to send […]
Juniper Research has just published its last report about the mobile coupons market, which represents the intersection of two very popular markets among consumers: discount coupons and mobile phones. The actual mobile coupon market is about $5.4 billion, and according to Juniper Research, it will increase to $43 billion by 2016, which means an eightfold […]
There is much talk about usability and “user experience” in e-commerce, but they are always global concepts that can lead to ambiguities. Let’s focus today on some basic points about the process of “Checkout” of our shop: 1. Do not force the customer to register during the”checkout”. If he/she goes there, it is assumed he wants to finish the purchase. Anything not related to that is noise, and could make the customer to leave without paying. 2. Do not wait for the last step […]
HubSpot has recently published an interesting free ebook on LinkedIn can help us in Lead Generation. This ebook explores some aspects we can use to improve our presence in the social network, making it a valuable resource for many business. Particularly, there is a section on the ebook focused on different ways to generate leads […]
In previous posts we talked about Big Data applications in different areas. As we said, even though, strictly speaking, the term “Big Data” refers to the size of a certain set of databases, in practice this term is used to refer both to databases and to analysis tools and even methodologies. Nowadays it is impossible […]
Considering how important has Android become to Google, the fact that Google has launched an app only for iPad shows a clear sign of the importance that the iPad currently has in the tablets market. And it also means that this application presents a great value for Google. It seems that Google Catalogs is a […]
Today we have found a very interesting infographic (“The Science of Social Timing”) about suitable timing in e-mail marketing. The moment we choose to send our email campaigns has a huge impact on the response we obtain, so data presented within this infographic may be very useful for our business.