5 Things That Make Retail Apps Successful

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[Guest post by Tushar Vijay] By the end of 2015, mobile app usage was growing by as much as 58% and personalization paved the way for 322% of growth. It thus doesn’t sound surprising when we say that mobile gadgets have become the touch point when it comes to the retail business. Smartphones have in fact […]

Choosing the Right Mobile Messaging Channel for Your E-Commerce App

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[Guest post by Wes McDowell] Mobile messaging has become an important part of marketing strategies, allowing easy communication with audiences. You probably already know that mobile is already huge, and expected to command a larger and larger share of people’s connectivity to the internet. How big? According to GSMA, an international organization representing mobile operators, more […]

How B2B Marketers Promote Mobile Applications

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[Guest post by Shahid Mansuri] In the B2C space, everyone can notice the importance of marketing. Equally significant the marketing is in the B2B space especially when each and every business is transforming their model to mobile applications or having a mobile version of their model. Mobile app developers have been playing a huge role over […]

Convert Magento Site to Mobile-friendly & Optimize Conversion Rate

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[Guest post by David Mayer from CSSChopper] Are you aware of Google’s latest update which was effective from April 21, 2015? This update includes the ranking factor in terms of mobile search algorithm. So, if you run an online store, then it would be wondering for you to know that this mobile-friendly update announced by Google really influences […]

Growing Your Web Store – Some Really Effective Practices

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[Guest post by Nicolas Fincher from CS-Cart] There are plenty of remarkable examples of ecommerce projects that once started as small online stores, but then gradually evolved into sophisticated, giant virtual shopping malls connecting thousands and even millions of sellers and shoppers worldwide and gaining enormous operating income. Fair enough, it hasn’t happened just all of a sudden […]

Magento Is A Strong Choice For A Mobile eCommerce World

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[Guest post by Graeme Caldwell from Nexcess] Mobile eCommerce is likely to become the dominant online shopping experience. Magento’s responsive eCommerce design is the optimal mobile eCommerce solution. Just a few years ago, mobile eCommerce wasn’t on most retailers radar. The world has changed. Smartphones and tablets are everywhere. The post-PC hype may have been overdone, […]

#infographic Portrait of a Mobile Consumer

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With the increasing use of smart devices and access to the Internet on the go, Vouchercloud decided to investigate what the future holds for mobile consumers, and discovered a shifting in the balance of power, from the big companies, in favour of the individual mobile user. • Brands want to use social media to bridge […]

#infographic M-commerce, social media and ROPO (Research Online, Purchase Offline) lead retail trends

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Consumers are increasingly using cross-platform devices, especially smartphones, to enhace their in-store shopping experience. That’s the reason our friends of DigitasLBI have made a study about consumer shopping behaviour across twelve countries: Belgium, China, Denmark, France, Germany, Italy, the Netherlands, Singapore, Spain, Sweden, United-Kingdom and the USA.  Keydata   Smartphones are increasingly important during all stages of the […]

Mobile coupons market will reach $43 billion by 2016

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Juniper Research has just published its last report about the mobile coupons market, which represents the intersection of two very popular markets among consumers: discount coupons and mobile phones. The actual mobile coupon market is about $5.4 billion, and according to Juniper Research, it will increase to $43 billion by 2016, which means an eightfold increase. […]