A Pop-Up Store – the Right Thing for your Ecommerce Business?

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[Guest post by James D. Burbank] By its definition , an ecommerce business exists on the internet and its livelihood depends on the advantages online retailing has over traditional stores – low costs, increased visibility and convenience for the shoppers. That being said, over the last couple of years, ecommerce business owners have started realizing […]

5 Things That Make Retail Apps Successful

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[Guest post by Tushar Vijay] By the end of 2015, mobile app usage was growing by as much as 58% and personalization paved the way for 322% of growth. It thus doesn’t sound surprising when we say that mobile gadgets have become the touch point when it comes to the retail business. Smartphones have in fact […]

A One-touch Game: Chat Bots in Online Retail

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[Guest post by Daria Samokish] Taking a part at last conference team-members of Competera received a fine question: “What will eventually happen with online retail business in late 2016 – early 2017 as a result of active IM bots development?”. Let us sort out this issue. The artificial intelligence representatives are treated like assistants in daily […]

Traditional retail’s fear of the online channel. Main factors.

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To begin with, we should establish some specific parameters and lay down some concepts, like multi-channel, or how traditional retail has had to adapt to new circumstances arising from changes in consumption habits in order to survive. It’s a salad with many ingredients. For this reason, today we would like to give you an overview […]

Big Data Opportunities #Infographic

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Elexio has published an infographic about how Big Data is generating bigger opportunities in several sectors. In eCommerce and retail, Big Data opens opportunities to analyze customer behavior data and personalize the user experience in order to increase conversions and sales. Big Data also opens up the opportunity to analyze offline and online user’s activity […]