The future is… “Social Shopping” : Social Media + Online Shopping

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Very nice presentation from Warren Knight about Social Shopping, focused on the UK market, and showing some interesting numbers:

  • 23% of Twitter users follow business to find special promotions or sales
  • 14% of Twitter users use the stream to find and share products and opinions
  • 25% of customers connect with brands of Facebook to receive discounts
  • More than 50% of Facebook fans and 67% of Twitter users are more likely to make a purchase from the brands they follow

Warren Knight Social Shopping Social Media + Online Shopping (Slideshare)

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