Success Story: MotherCare

MotherCare

About

MotherCare asked us to help them increase the converison of their spanish online store. After analyzing their customers behavior and their conversion funnel, we decided to integrate product recommendations in the product page in order to help customers to find alternative products and complements. With the integration of BrainSINS Product Recommendations, they have been able to increase 8% the overall conversion of the site, resulting in a 12% sales increase. Visit Customer Website

The Problem

MotherCare Ecommerce website drives a lot of traffic due to organic search, and branding campaigns, but their online team detected possibilities to increase the overall conversion of the site, and also to improve their AOV.

The Solution

In order to increase overall conversion and sales, MotherCare integrated our Product Recommendations solution. As their main problem was related to the product page, the recommendation strategy developed for them was based on:

  • Alternative products and cross-selling integrated in a single recommendations block.
  • Top-sellers in order to help new users find interesting products.
Fashion Recommendations in MotherCare Online Store