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By josek, 12/09/2012
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Nice infographic from MySmartPrice, an online aggregator and product price comparison platform, that offers insights about what Indian consumers are buying online. Some interesting data:

• In the last year, the number of Indian consumers buying online has increased 80%
• 55% of sales comes from Top Tier I Locations (New Delhi, Bangalore, Mumbai, Pune)
• 52% of online sales are from mobile & accesories
• Top selling brands include Samsung, Nokia, Blackberry, Sandisk, Kingston, HP, Dell, Sony, Lenovo, LG

Etiquetas: ecommerce, evolution, india, indian, infographic, report

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By josek, 07/08/2012
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According to last Nielsen report, 47% of US smartphone users used shopping apps in their mobile phones to shop last June. As 52% US mobile phone users use a smartphone, our mobile commerce reality shows us that more than 45 million users use their phones to shop in the US.

“Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience, and this data shows usage of shopping apps is growing,” said Don Kellogg, Director of Telecom Insights at Nielsen. “As more Americans use their smartphones while shopping and making purchases directly through apps, retailers should consider personalizing their targeted offerings around the needs of individual consumers,” said Kellogg.

Etiquetas: ecommerce, iphone, mobile commerce, nielsen, report, smartphones

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By josek, 04/04/2012
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The eCommerce market is already strong and shows a lot of opportunities. In 2011, the US retail ecommerce sales grew up to 194.3 billion dollars, and the last estimations points out that it will grow up to 362 billion dollars by 2016. We are facing strong numbers for the next years, and we are only showing US numbers. For 2012, the estimates show a 15,4% rise, up to 224,2 billion dollars, and in the period from 2012 to 2016, we will see interanual growths higher than 10% in all years.

Considering other reports, like the last J.P. Morgan report on e-commerce, the global e-commerce revenue in 2011 grew 19%, up to 680 billion dollars. So actually US ecommerce is accounting for 28% of global sales. If we forecasts the numbers shown at emarketer report, and we take into consideration that ecommerce penetration in US is higher than in other countries and regions, it is expected that the contribution of US ecommerce sales to worldwide sales decrease along next years. Estimating a contribution of 20% by 2016, we are facing a global market of almost 2 trillion dollars. This may seem crazy, but Goldman Sachs is already predicting that e-commerce worldwide sales will reach 963 billion dollars by 2013.

If we analize the growth estimates by region, we observe that there is room for more innovative ecommerces in US, but other regions like Asia will drive the worldwide growth (estimates for the 2010-2013 period):

• US, 165.8 (2010) to 235.3 (2013) billion dollars, a growth of 12.4%
• Europe, 195.2 (2010) to 283 (2013) billion dollars, a growth of 13.2%
• Asia, 155.7 (201) to 323.1 (2013) billion dollars, a growth of 27.5%
• Rest of the world, 55.8 (2010) to 121.7 (2013) billion dollars, a growth of 29.7%
• Global: 572.5 (2010) to 963 (2013) billion dollars, a growth of 19.4%

Etiquetas: ecommerce, emarketer, forrester, gartner, j.p. morgan, online commerce, report, trends

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By josek, 16/03/2012
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Recently, Nielsen published a report where it’s shown that users prefer to access retailers mobile web to retailer’s apps. The survey was conducted by analyzing the activity of more than 5.000 users during 2011 holidays.
Aggregating the access to mobile web stores and specific retailer’s apps, almost 60% of the traffic went to the principal ecommerce websites: Amazon, Best Buy, eBay, Target and Walmart. Accoring to John Burbank, president of Strategic Iniciatives at Nielsen, “most smartphone usersused their devices to shop along that period. Mobile commerce has gained traction and will continue growing as the smartphones penetration follows its path”.
Some other interesting highlights revealed by Nielsen report:

• Users accessing by mobile devices, not matter males or females, prefer mobile web to specific apps. Males tend to use specific apps more frecuently than females, and users accessing to eretailers by means of specific apps spend more time than those accessing by mobile webs.
• Women prefer Target and Walmart, while men prefer to access Best Buy. Amazon and eBay are accessed by men and women in the same proportion.

According to Burbank, “retailers need to think in ther business as a multi-channel environment, that may include mobile stores, online stores and physical stores. We must work hard to offer consumers a unified and consistent experience across those channels, reinforcing the values we represent as brand, that could be price, service, reviews, selection, style, or any othe key attribute”.

Etiquetas: apps, mobile web, report, retailers, us

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By josek, 20/02/2012
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Josh Yang, from Harvard Business School, just published a slide set about the actual eCommerce landscape and trends, that summarizes the actual state of eCommerce in USA. This interesting report points out some interesting numbers:

• The actual US eCommerce market size is big (more than $200B), but it only accounts for 9% of the total retail industry.
• In the last year, several new eCommerce business model have emerged (group buying, subscription, C2C marketplaces, etc.), giving up room for startups to succeed.
• Mobile eCommerce is becoming very important, but the experience is still in early stages, so in the next year we will see a lot of companies pushing in that market segment.
• Although the proliferation and consolidation of social network in the last few years have opened several opportunities, social shopping has yet to be cracked.

You can find more detailed information in the document uploaded by Josh Yang to slideshare

Etiquetas: ecommerce, landscape, opportunities, report, trends, us

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