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By josek, 04/05/2012
2 comments

Very nice presentation from Warren Knight about Social Shopping, focused on the UK market, and showing some interesting numbers:

• 23% of Twitter users follow business to find special promotions or sales
• 14% of Twitter users use the stream to find and share products and opinions
• 25% of customers connect with brands of Facebook to receive discounts
• More than 50% of Facebook fans and 67% of Twitter users are more likely to make a purchase from the brands they follow

Etiquetas: ecommerce, facebook, social commerce, social networks, social shopping, twitter

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By josek, 17/04/2012
1 comment

Really nice infographic from Monetate about how Social Login & Sharing affect eCommerce. Some interesting facts:

• 65% of adult Internet users have an account on at least one social network
• 80% of us Social Networks users prefer to connect with brands through Facebook
• 58% of consumers who ‘like’ a brand on Facebook expect discounts or promotions
• 40% of consumers prefer social logins over creating a new/guest account

[Source: Monetate]

Etiquetas: ecommerce, facebook, social commerce, social networks, twitter

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