Why are Tablets the Future of #eCommerce? #infographic
We start September by publishing this interesting infographics that points out several key points about how tablets are changing the ecommerce landscape:
- The mobile share on ecommerce websites has duplicated within the last 6 months, and iPads already represent 50% of the mobile share
- Women between 25 and 54 years are the most heavy users of tablets for online shopping (62%).
- Purchases from tablets generate an AOV of 123$, higher than the standard AOV from purchases generated from computers (102$).