The future is… “Social Shopping” : Social Media + Online Shopping
Very nice presentation from Warren Knight about Social Shopping, focused on the UK market, and showing some interesting numbers:
- 23% of Twitter users follow business to find special promotions or sales
- 14% of Twitter users use the stream to find and share products and opinions
- 25% of customers connect with brands of Facebook to receive discounts
- More than 50% of Facebook fans and 67% of Twitter users are more likely to make a purchase from the brands they follow
Warren Knight Social Shopping Social Media + Online Shopping (Slideshare)
View more PowerPoint from Warren Knight
CTO and cofounder of BrainSINS, and data mining expert.
Social media for sure will have big role to play in the online shopping business in the coming years , its all about competition , thanks for sharing the stats .
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