Are Hoteliers missing out with FB Adverts?

Are Hoteliers missing out with FB Adverts?

[Guest post by Vaishali Sharma] The Facebook Advertisingslogan states, ‘Find your customers before they search’.With all the rage going on about Facebook Advertising there is a surprising lack of use of this advertising medium amongst hoteliers. Facebook states that it offers: A dynamic environment where people exchange information regularly and share their opinions on everything from politics to pop culture — even your products. In Facebook Quarter 4, 2016 earnings report, the company stated that, “More than 1.86 billion people use Facebook to connect with what matters to them on a monthly basis and 1.23 billion are active daily users.” Facebook has become the force in the social media space. The numbers are impressive,with Facebook offering something that Google Adwords doesn’t. The numbers using Google far outweigh Facebook, but Adwords works on the principle that someone is already searching for what you offer. Facebook doesn’t rely on this, thus letting your advertising target a far wider audience. Remember that many sales are made at the...
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How AI Powered Semantic Search Can Increase Your Ecommerce Conversion

How AI Powered Semantic Search Can Increase Your Ecommerce Conversion

[Guest post by Liakat Hossain] The search functionality of your ecommerce site is one of the most important tools of conversion. About 88% people research online before buying a product. But often times, a simple spelling mistake can make you lose potential customers. Suppose you are looking for children’s books on Amazon.com. What happens if you mistakenly type childrn's book age 1 to 5? Note that a simple typo returns 0 results for your query. While a big site like Amazon can get away with this, your ecommerce site will definitely face a decrease in conversion if your search bar can’t suggest correct spelling alternatives. The spelling mistake is not the only thing that your search bar should address. For our second example, suppose someone is searching for women's blue jacket under $100. A typical text-based search will return a thorough list of products containing the keywords women’s, blue, jacket, under and $100. Many of these products can be irrelevant. Or worse, the site search can...
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5 Things To Consider When Defining Competitors For Price Monitoring

5 Things To Consider When Defining Competitors For Price Monitoring

[Guest post by Daria Samokish] Who can tell the Category Manager how to correctly define competitors for price monitoring or what is in fact, competitive pricing analysis? We aim to raise the relaxing smile on your face [with this article] telling you how to build a pricing strategy towards competitors and grow the KPIs without growing white hairs. Shown:Without white hairs Competitive Pricing Analysis E-commerce retail market is highly competitive, so a Category Manager is engaged with general strategies to counteract the activities of competitors. According to the latest PWC research, price is the key factor of a purchasing decision. Well, let’s make the best use of competitive pricing intelligence. Surely, while making a competitor’s analysis you are guided by the following points: Detect the competitors actually affecting your sales. Find your price positioning towards market price/competitors’ prices. Sell some products at a higher price without a loss of profit. Define the most sensitive product categories to each of the competitors’ changes. Save the time...
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Guide for Content Marketing for E-commerce Website

Guide for Content Marketing for E-commerce Website

[Guest post by Lucy Barret] As the E-commerce industry is growing rapidly with each passing day, a good number of entrepreneurs and merchants/retailers are creating interactive and professional-looking online stores to boost their business clout all around the globe. The success and expansion of your E-commerce website largely depend on its brand visibility across different search engines. Just setting up your website and listing your products won’t gonna deliver appropriate results for you as there are of various E-commerce portals. It becomes quite tricky for novice E-commerce website owners to earn a healthy ROI and higher online sales. They first need to establish a unique presence on the web and this is where content marketing comes into play. A well-executed content marketing strategy can help you attract the targeted web traffic to your E-commerce website with ease. This can help you generate quality leads, boost your conversion, grow your social media traffic and increase your online sales. But, how can you do that?...
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A Pop-Up Store – the Right Thing for your Ecommerce Business?

A Pop-Up Store – the Right Thing for your Ecommerce Business?

[Guest post by James D. Burbank] By its definition , an ecommerce business exists on the internet and its livelihood depends on the advantages online retailing has over traditional stores – low costs, increased visibility and convenience for the shoppers. That being said, over the last couple of years, ecommerce business owners have started realizing that it can be quite beneficial for their company to venture into the real world, so to say. One of the easiest and most effective ways to do so is to open up a pop-up store every now and then. So, what exactly are pop-up stores and is one the right thing for your ecommerce business? A Brief History of Pop-Up Stores For most people, the birth of the pop-up store dates back to 1997 and a Los Angeles event where Californian labels like Epoch, Fine and Black Flys would sell their products while DJs would spin records. It was called The Ritual Fashion and Music Expo and it was pretty...
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4 Great Ways to Increase Site Visitors and Generate More Leads

4 Great Ways to Increase Site Visitors and Generate More Leads

[Guest post by Brian Zeng] Any online marketer worth his nickel knows that steady traffic is the lifeline of a website. So, wouldn't it be great if your website traffic just kept getting better and better irrespective of the ever changing e-commerce trends or significant market stints? Unfortunately, no magic wand can keep increasing your Web traffic forever. As it happens, most marketers struggle to increase the number of site visitors at some point. However, there are ways to increase Web traffic and generate more leads without breaking into a sweat. Whether you are trying to hook your first prospect or the 100,000th customer, you will need to think creatively and innovatively. When you have a carefully designed strategy, it's not that difficult to increase your Web traffic. The following four ways should certainly help. 1. Attract Customers with Quizzes, Contests and Giveaways Quizzes, contests, and giveaways are a great way to give short-time boost to your traffic and generate leads instantly. When BuzzSumo...
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How inevitable is the AI takeover of jobs? And where does UBI fit in?

How inevitable is the AI takeover of jobs? And where does UBI fit in?

[Guest post by Nathan Mizrachi] KNOXVILLE, TENNESSEE -- Inside a giant warehouse that’s bigger than 4 football fields put together, humans unpack boxes from containers before shuttling them onto a series of robotized conveyor belts. The low rhythmic grunts of people working alongside the hum of machines fill this massive space. It’s just another day at Red Stag Fulfilment, a logistics company that specializes in ecommerce fulfillment and employs around 60 full-time and contract workers who inventory and ship everything imaginable to locations around the USA and worldwide. In 2027, the idea of humans working alongside intelligent machines might seem like a quaint, even backwards notion. Everything from Tesla’s autopilot to Amazon’s Alexa shows that artificial intelligence (AI) is smarter than ever and improving fast. Think pieces from left and right have decried (or celebrated) the inevitable rise of AI. People like Elon Musk have said that yes, eventually the robots really will take our jobs, and it’s the responsibility of society...
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eCommerce Inspirations: 6 Ways Large eCommerce Sites Convert Millions of Customers

eCommerce Inspirations: 6 Ways Large eCommerce Sites Convert Millions of Customers

[Guest post by Erika Brookes] Few things are more frustrating for an online retailer than realizing that their traffic isn’t converting. How do larger eCommerce stores manage to get so many conversions? Many marketers will tell you that the answer is simple; big stores have bigger marketing budgets. While that is certainly true, there are some conversion tactics that these large eCommerce stores use that you can adopt as well. Ready for some eCommerce inspiration? Here are six key strategies that large eCommerce sites use to attract and convert millions of customers: They Build Customer Trust If you want shoppers to buy from your online store, it’s essential that you build their trust. A customer isn’t going to make a purchase or willingly give away their information if they don’t think your store is trustworthy. Large eCommerce sites know this, which is why most them won’t be seen without the following on their site: Trust signals: Most online shoppers look for visual cues to tell them whether...
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The Difference between Optimizing for Google Ads and Amazon Ads

The Difference between Optimizing for Google Ads and Amazon Ads

[Guest post by Ron Dod] The world has witnessed a clash of the titans between Google and Amazon Ads, each fighting for supremacy in the market. eCommerce merchants can use both. But there are differences between these two platforms, and even though there are similarities, you should take each platform separately, optimizing ads on each platform for the best results. We will outline the key differences to help you reap the full benefits on both Google Ads and Amazon Ads. In the Blue Corner, the Reigning Champ, Google Ads The fundamentals of optimizing Google Ads and PPC campaigns is two-fold: target the right traffic that will convert on your site, and minimize the amount of ad budget wasted on disinterested or poorly converting leads. This requires monitoring, testing, and refining your campaigns constantly to reach and surpass your conversion goals. Most online retailers can’t afford to waste thousands of dollars on a blanket PPC campaign to sift through the rubble to find what works. So how do...
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7 Predictions on the Future of Digital Marketing

7 Predictions on the Future of Digital Marketing

[Guest post by Vaishali Sharma] With more than 40% growth in digital media marketing including Search Engine Optimization (SEO), the digital industry is on the rise. As we start afresh in a New Year, there awaits a brighter fortune for SEO and online promotional activities. Here’s what digital marketing experts predict about the fortune of digital marketing: 1. Google’s AMP Initiative Google’s Accelerated Mobile Pages initiative has created a history in the digital marketing sector. Through this newly developed project, Google aims at improving the loading time of website pages in mobile and hand-held devices. It also emphasizes on enhancing the site usage, user-friendliness, and experience of consumers, from their personal devices. With the AMP program, online marketers especially the SEO professionals are putting more effort in boosting SEO campaigns for mobile sites. They are gradually emphasizing on higher ranking in the mobile search engines. At the same time, web developers are giving more time in making a website responsive, so that it easily...
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