In addition to continuing to grow at an impressive rate, Pinterest is focusing on eCommerce, and it looks like it will be the social network that will turn Social Commerce into a reality and not a mere experiment. In fact, it recently announced a new feature, fully oriented toward eCommerce – the possibility of sending warnings to users when the price of a product drops.
However, the Pinterest dynamics is different from those of other social networks, such as Facebook and Twitter. To make the most of it, you should be clear about the basic aspects of this social network. So here are 10 tips to make the most of Pinterest from the point of view of online stores.
1. Set up a Business account
Pinterest allows you to set up normal user accounts, but also business accounts. When you create a business account, you are able to access functionalities specifically designed to make your business and products known in this social network.
2. Use a fantastic profile image
The profile image for your business will be crucial to get your brand followers to recognize you. Choose a fantastic image, which you must scale to 160×160 pixels, which adequately represents your brand. You should also include a brief description of your business.
3. Create and organize boards
In Pinterest information is arranged in boards. Boards are sets of “pins”, arranged by themes or interests. Bear in mind that users can follow you directly or one of your boards, so boards are a good way to offer each user segment the information that can most interest them.
For example, if you sell products for babies, you can create toy boards, baby stimulation boards, baby care boards, and even boards by age range: 0 to 3 months, 3 to 6 months, etc.
Every board should have a suitable name (20 characters at most), a description that inspires people to follow your boards and helps you to appear in searches, and a “pin” that will appear on the cover, and which should be as attractive as possible.
4. Use high-quality images
Pinterest is a social network that is fully based on images, so the images you use should be as high-quality as possible, so that you can attract your followers’ attention. It’s best if they have a minimum width of 600 pixels: although Pinterest allows you to upload images with a lower resolution, they won’t stand out, and your users will be unable to see the product in full splendor.
5. Show what inspires you
It’s good if you share your products, but you shouldn’t stop there. Be creative and share everything that inspires you and is related to your boards and your business. For example, Ben & Jerry’s, the ice-cream brand, has created boards where it shares pictures of its teams and messages that go beyond its products.
6. Include “Pin it” buttons or Widgets in your product page
Pinterest provides various tools to promote your products from your website. From the Widget Builder, you can choose between 5 different kinds of widgets that will make it easier to share your products on Pinterest.
7. Include your boards in your website
Once of the widgets provided by Pinterest is the “Board Widget”, which allows you to include your boards in your website. This will enable you to offer a richer experience to your users, as well as provide a greater level of interconnection between your online store and Pinterest.
8. Include “Rich Pins”, specifically designed for eCommerce
Pinterest has recently launched Rich Pints, which, in addition to the image, title, and description of a product, make it possible to add such data as the product price, availability, and where to buy it. Using Rich Pints you can obtain greater CTR, greater brand visibility, and help users to buy your products, as, in addition to price information, you will enable them to be notified when the price of a product changes.
9. Use the Pinterest analytics
If you cannot measure and analyze your results, you will be unable to optimize your strategy. Luckily, Pinterest provides Pinterest Analytics, which offers information about your most popular products in the social network, as well as other very valuable information for your business.
10. Share your Pinterest with others
The more people pin your contents, the easier it will be for other users to discover them. Use all the tools offered by Pinterest to promote your profile in social networks, and link to Pinterest from your website, newsletters, etc.
[Article based on 10 Ways to Use Pinterest for your Ecommerce Business, in Practical eCommerce]