Top-20 most expensive words in Google AdWords

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In this infographic by WordStream we can see in a very intuitive way some intertesting information about the most expensive words in Google AdWords, and some data about the revenues that this part of the company represents. [enlarge image] For this infographic WordStream has worked during 90 days with millions of keywords.

4 tips for your email marketing

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Email campaigns are a used by many companies and has proven its benefits in many many cases. Here we list a few and concrete topics to try to increase the conversions when we are using an email campaign strategy. 1. Make the opt-in process easy. It seems easy: you need your user email to send news […]

Upselling: Increasing Profits

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Upselling is a commercial technique or strategy that basically consists in offering a customer a product with better features than the one which he/she is considering purchasing. The goal, as in other techniques such as cross-selling, is better sales. Upselling has been traditionally associated with selling a more expensive product than the one the customer […]

Why Are Shopping Carts Abandoned in Online Stores?

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We already said several times that most online stores focus most of their efforts and budget in traffic capture. It seems to be generally accepted that if a website’s conversion rate is 2%, increasing traffic is the best thing to increase revenues .However, sales can also be increased by improving conversion rates, and one of the best strategies […]

4 Tips for your E-Mail Marketing

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Email campaigns are a used by many companies and has proven its benefits in many many cases. Here we list a few and concrete topics to try to increase the conversions when we are using an email campaign strategy. 1. Make the opt-in process easy. It seems easy: you need your user email to send […]