Cart Abandonment: Holiday Email Retargeting Ideas

Cart Abandonment: Holiday Email Retargeting Ideas

[Guest post by Erin Feldman] The holiday season is a huge season for ecommerce businesses. The surge of online traffic at this time of the year is superb. Sadly, not all of those who do view your products will end up buying – not even those that already have products on their carts! Cart abandonment is really something to be sad amount. It’s something that you almost had but end up not having in the end. Cart abandonment happens on any day of the year but it is biggest during the holiday season. Some of the top reasons why shoppers abandon their carts are the following: No free or express shipping. It’s either you ship it in for free or for a fee. Customers tend to accept fees for shipping if and only if it is delivered the next day or as fast as you promised. Extra costs (taxes and fees) are high. If you can cut this off from the buyers, then that would be a better...
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