A Pop-Up Store – the Right Thing for your Ecommerce Business?

A Pop-Up Store – the Right Thing for your Ecommerce Business?

[Guest post by James D. Burbank] By its definition , an ecommerce business exists on the internet and its livelihood depends on the advantages online retailing has over traditional stores – low costs, increased visibility and convenience for the shoppers. That being said, over the last couple of years, ecommerce business owners have started realizing that it can be quite beneficial for their company to venture into the real world, so to say. One of the easiest and most effective ways to do so is to open up a pop-up store every now and then. So, what exactly are pop-up stores and is one the right thing for your ecommerce business? A Brief History of Pop-Up Stores For most people, the birth of the pop-up store dates back to 1997 and a Los Angeles event where Californian labels like Epoch, Fine and Black Flys would sell their products while DJs would spin records. It was called The Ritual Fashion and Music Expo and it was pretty...
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How to Supercharge Content Marketing for Your eCommerce

How to Supercharge Content Marketing for Your eCommerce

[Guest post by James D. Burbank ] Content marketing has been with us for quite some time now and only the blindest and the most delusional ecommerce owners are not at least giving it a go. Simply put, content marketing has become an inseparable part of promoting one's ecommerce business online and there are no two ways about it. The most impactful consequence of this is that your average, work-to-rule content marketing does not cut it any longer. In order to really stand out, an ecommerce owner/manager will need to take it to another level. Today, we will be talking about some of these advanced content marketing techniques that you can utilize in order to make your online shop more alluring and popular. Power up your Blog Before anything else, it is probably time to give your blog an overhaul. It is far more likely than not that your blog is not all that it could be. In all likelihood, you are writing about the...
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