6 Trends to Dominate Ecommerce in 2017

6 Trends to Dominate Ecommerce in 2017

[Guest post by Keval Padia] Ecommerce thanks to mobile commerce are growing rapidly. As per a recent prediction by eMarketer, spending through online shopping reached the all-time peak in 2016 amount bigger than $22 trillion. The same figure is expected to reach at least $27 trillion in 2020. So, how much share from this pie of growth your ecommerce business going to grab? Are you ready with all the upcoming trends that are going to rule ecommerce in 2017 and beyond? Let's have a look at the biggest ecommerce trends for 2017. 1. Shopping experience must be dynamic Just like dynamic user experience in web interfaces, shopping must also be dynamic across ecommerce stores. Instead of competing just for sell your products or services you need to offer gratifying experience in order to make your customers your brand ambassadors. The unmatched shopping experience is what going to make your brand loud and conspicuous. From optimizing performance to a smart intuitive interface that minimizes...
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What can you do to avoid a high bounce rate on your eCommerce Site’s Product Page?

What can you do to avoid a high bounce rate on your eCommerce Site’s Product Page?

[Guest post by Keval Padia] In the previous article on the reasons for high bounce rate on product pages, we have seen the contributing factors in details. Whatever are the causes of bounce rates in most ecommerce websites, the product pages see most people abandoning the site and going elsewhere. While bounce rate will always be there with proactive steps you can mitigate them to a minimum. What are the steps? Well, we are here to explain them. But before that let us understand what make most people visit and leave a site just within less than a minute. Here are few reasons that explain leaving an ecommerce page: The users do not have an easy and comfortable browsing experience. Your site is just being considered as a place to compare prices instead of buying. You lack product details. The checkout process is difficult and time-consuming. Each of the above-mentioned points is told from the user's perspective and that can further be explained in details. When...
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What is causing high bounce rate on your eCommerce Site’s Product Page?

What is causing high bounce rate on your eCommerce Site’s Product Page?

[Guest post by Keval Padia] Bounce rate is one of the most important metrics for any website. But for ecommerce sites, it holds special significance as it unveils the situation for each product page and customer interaction with them. It is considered as a key performance indicators or KPI that every ecommerce site needs to monitor and assess from time to time. You need to have a clear idea about what the permissible bounce rate should be and what is the alarming figure. Let us explain here various aspects related to bounce rate in ecommerce sites and the possible factors contributing to it. What Is Bounce Rate? When a website visitor after landing on a web page leaves it without going to other pages or sections of the website is referred as an instance of ‘bounce’. Now the bounce rate is calculated as per the instances of bounce per 100 visitors. For example, when 363 instances of bounce are found per 1000 visitors, the...
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