Guide for Content Marketing for E-commerce Website

Guide for Content Marketing for E-commerce Website

[Guest post by Lucy Barret] As the E-commerce industry is growing rapidly with each passing day, a good number of entrepreneurs and merchants/retailers are creating interactive and professional-looking online stores to boost their business clout all around the globe. The success and expansion of your E-commerce website largely depend on its brand visibility across different search engines. Just setting up your website and listing your products won’t gonna deliver appropriate results for you as there are of various E-commerce portals. It becomes quite tricky for novice E-commerce website owners to earn a healthy ROI and higher online sales. They first need to establish a unique presence on the web and this is where content marketing comes into play. A well-executed content marketing strategy can help you attract the targeted web traffic to your E-commerce website with ease. This can help you generate quality leads, boost your conversion, grow your social media traffic and increase your online sales. But, how can you do that?...
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Shopify or WooCommerce: Which is better for your online shop?

Shopify or WooCommerce: Which is better for your online shop?

[Guest post by Lucy Barret from HireWPGeeks Ltd] With steadily growing number of online shoppers, almost every business wants to get a slice of the profit pie. And today, that’s just as easily said as done. But we all know that. What we are often stumped over is which platform/plugins/extensions to choose to do it right. That’s a perfectly legit concern, especially when every e-commerce platform you find is better than the last. Let’s narrow it down to something a bit more manageable. There’s Shopify, a completely managed and hosted e-commerce platform. Then there is WooCommerce, a little WordPress plugin (which itself owns a very meaty 4.1% of the internet, in case you didn’t know). “That’s all well and good for them. What have they got to offer to you,” you ask? And, which one you should be choosing out of the two? Well that depends on your own prowess with e-commerce and web-development, not to mention the size of your budget. Apart from that, here’s a comprehensive and...
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