Main Big Data Technologies: NoSQL

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When considering the technologies required to approach the problem of Big Data, it’s only natural to consider the database management system first. Most of the most widely used databases are already optimized to store and handle large data volumes. For some years now, systems based on the relational model have been successfully used both in […]

The Real Usefulness of Big Data in eCommerce

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Everything that falls under the umbrella of Big Data has many applications. Most of the time, Big Data is associated with social networks, where the wealth of user interaction generates vast amounts of information which can be processed for various purposes. However, eCommerce applications can also be very useful, as long as you have the […]

Tools to Improve your Online Store: the Deal of the Day

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Even though the title of this post is quite specific, the idea behind the concept of a “deal” within a certain time window is one of the lessons which ecommerce still must learn: engagement. That is, bringing customers back, making them want to know “what’s going on”. After all, the point is to bring life […]

Tools to Improve YourOnline Store: Lists

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In most stores, the best way that users have to organise information is the cart itself. This isn’t a bad idea, as a well-configured cart can provide enough information and functionality to support navigation through the catalogue. However, there is a crucial problem: the cart is not conceived for this purpose. This “creative” use leads […]

Tools to Improve Your Online Store: Social Media Elements

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First of all, this piece of advice is not aimed at promoting social commerce or at designing a social medial campaign for your store (at least, not a directed campaign). What we are talking about is something as simple as it is absent in many stores: elements that allow users to share their experience of the […]

Tools to Improve Your Online Store: Cross-Selling

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E-commerce is practically a science by now. In an ecosystem of ferocious competition, online store managers restlessly seek the way to increase customer satisfaction and thus sales. A technique which has proliferated in recent years and which provides very high value is cross-selling. The concept is simple: offering customers products that complement their purchases. For example, […]

Tools to Improve Your Online Store: Post-Sale Service

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Under the umbrella of “post-sale services”, we include everything that takes place after the E-Commerce order has been confirmed. In this post, I will describe the main aspects to be taken into account at this stage. These elements are the following: Order details: A buyer expects to find a detailed description of his or her […]

Big Data: Needs and Applications

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The first main requirement of Big Data is data storage. When you reach this size, it’s hard to design a monolithic architecture that can house all the information. Distributed solutions which allow unified access to information sources are thus required.  In many Internet applications, these data must also be quickly stored and processed to offer analytics in real time. The […]

How Big Data Can Help Your E-Commerce

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In a previous post we already described some of the most popular uses of Big Data in general. This article gives a more specific description focusing on the benefits that technologies for the storage and analysis of large amounts of data can provide to e-commerce. The data that constitute the repositories integrated in e-commerce are of different types, depending on the modelling of the […]

Main Big Data Technologies: Hadoop

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In previous posts we talked about Big Data applications in different areas. As we said, even though, strictly speaking, the term “Big Data” refers to the size of a certain set of databases, in practice this term is used to refer both to databases and to analysis tools and even methodologies. Nowadays it is impossible […]