#infographic eCommerce trends: Men vs. Women

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Our friends of Nextopia have designed an infogrpahic showing the differences between men and women when they go shopping, I mean, their habits. We know that both are different in many facts of life, but also, each one has it’s own behaviour in shopping, they don’t pay attention to the same marketing promotions; even the […]

5 reasons to include gamification in your marketing strategy

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Put in simple terms, gamification is a digital strategy practice that makes use of gaming dynamics to increase user loyalty and conversion rates with respect to a specific brand or product. In other words, gamification makes use of something that users like (playing) as a way to increase their engagement, define their behavior, and consolidate […]

#infographic Portrait of a Mobile Consumer

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With the increasing use of smart devices and access to the Internet on the go, Vouchercloud decided to investigate what the future holds for mobile consumers, and discovered a shifting in the balance of power, from the big companies, in favour of the individual mobile user. • Brands want to use social media to bridge […]

#infographic 4 different options to fund your business

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Our friends of Crowdfund Productions have decided to make an infographic about different ways. As an entrepreneur can fund it own business attending to cash flow, time or stage. So, if you are interested in this topic, have a look to the following data! Choose your best option: -P2P Lending = Peer to Peer Lending: […]

#infographic Consumer Psychology and E-Commerce Checkouts

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Our friends of Voucher Cloud  have decided to make a data graphic called Consumer Psychology and the eCommerce Checkout in which they have analyzed different consumer’s interaction with e-commerce websites, especially upon reaching the check out. With this infographic you’ll find answers to questions like: What consumers expect from a website? or  What could deter them […]

#infographic M-commerce, social media and ROPO (Research Online, Purchase Offline) lead retail trends

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Consumers are increasingly using cross-platform devices, especially smartphones, to enhace their in-store shopping experience. That’s the reason our friends of DigitasLBI have made a study about consumer shopping behaviour across twelve countries: Belgium, China, Denmark, France, Germany, Italy, the Netherlands, Singapore, Spain, Sweden, United-Kingdom and the USA.  Keydata   Smartphones are increasingly important during all stages of the […]

Download the white paper which Moduslink has published about eCommerce trends and payment challenges for online merchants

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In January of this year, our friends of Moduslink, a global consulting firm that offers solutions for e-commerce and retailers, published a white paper about e-commerce trends and payment challenges for online merchants; all of that under the title of Beyond Payment. This report, focused on e-commerce payment back-office operations, has been written by Andre Malinowski, Lawrence […]