Are Hoteliers missing out with FB Adverts?

Are Hoteliers missing out with FB Adverts?

[Guest post by Vaishali Sharma] The Facebook Advertisingslogan states, ‘Find your customers before they search’.With all the rage going on about Facebook Advertising there is a surprising lack of use of this advertising medium amongst hoteliers. Facebook states that it offers: A dynamic environment where people exchange information regularly and share their opinions on everything from politics to pop culture — even your products. In Facebook Quarter 4, 2016 earnings report, the company stated that, “More than 1.86 billion people use Facebook to connect with what matters to them on a monthly basis and 1.23 billion are active daily users.” Facebook has become the force in the social media space. The numbers are impressive,with Facebook offering something that Google Adwords doesn’t. The numbers using Google far outweigh Facebook, but Adwords works on the principle that someone is already searching for what you offer. Facebook doesn’t rely on this, thus letting your advertising target a far wider audience. Remember that many sales are made at the...
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7 Predictions on the Future of Digital Marketing

7 Predictions on the Future of Digital Marketing

[Guest post by Vaishali Sharma] With more than 40% growth in digital media marketing including Search Engine Optimization (SEO), the digital industry is on the rise. As we start afresh in a New Year, there awaits a brighter fortune for SEO and online promotional activities. Here’s what digital marketing experts predict about the fortune of digital marketing: 1. Google’s AMP Initiative Google’s Accelerated Mobile Pages initiative has created a history in the digital marketing sector. Through this newly developed project, Google aims at improving the loading time of website pages in mobile and hand-held devices. It also emphasizes on enhancing the site usage, user-friendliness, and experience of consumers, from their personal devices. With the AMP program, online marketers especially the SEO professionals are putting more effort in boosting SEO campaigns for mobile sites. They are gradually emphasizing on higher ranking in the mobile search engines. At the same time, web developers are giving more time in making a website responsive, so that it easily...
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