Choosing the Right Mobile Messaging Channel for Your E-Commerce App

Choosing the Right Mobile Messaging Channel for Your E-Commerce App

[Guest post by Wes McDowell] Mobile messaging has become an important part of marketing strategies, allowing easy communication with audiences. You probably already know that mobile is already huge, and expected to command a larger and larger share of people’s connectivity to the internet. How big? According to GSMA, an international organization representing mobile operators, more than 70 percent of the world’s population will subscribe to a mobile service by 2020. If you sell products or services, you may already have a mobile app or be considering developing one in the future. Advantages of an app — in addition to improving the customer experience — include increasing brand loyalty and the ability to communicate directly with consumers. With more and more people using smartphones and other digital devices to access the internet, it’s a no-brainer that your marketing strategy should include mobile messaging, but with as many options as we have available, which messaging channel is the best? Messaging Channel Choices Email is among your choices...
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