How AI Powered Semantic Search Can Increase Your Ecommerce Conversion

How AI Powered Semantic Search Can Increase Your Ecommerce Conversion

[Guest post by Liakat Hossain] The search functionality of your ecommerce site is one of the most important tools of conversion. About 88% people research online before buying a product. But often times, a simple spelling mistake can make you lose potential customers. Suppose you are looking for children’s books on Amazon.com. What happens if you mistakenly type childrn's book age 1 to 5? Note that a simple typo returns 0 results for your query. While a big site like Amazon can get away with this, your ecommerce site will definitely face a decrease in conversion if your search bar can’t suggest correct spelling alternatives. The spelling mistake is not the only thing that your search bar should address. For our second example, suppose someone is searching for women's blue jacket under $100. A typical text-based search will return a thorough list of products containing the keywords women’s, blue, jacket, under and $100. Many of these products can be irrelevant. Or worse, the site search can...
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5 Things To Consider When Defining Competitors For Price Monitoring

5 Things To Consider When Defining Competitors For Price Monitoring

[Guest post by Daria Samokish] Who can tell the Category Manager how to correctly define competitors for price monitoring or what is in fact, competitive pricing analysis? We aim to raise the relaxing smile on your face [with this article] telling you how to build a pricing strategy towards competitors and grow the KPIs without growing white hairs. Shown:Without white hairs Competitive Pricing Analysis E-commerce retail market is highly competitive, so a Category Manager is engaged with general strategies to counteract the activities of competitors. According to the latest PWC research, price is the key factor of a purchasing decision. Well, let’s make the best use of competitive pricing intelligence. Surely, while making a competitor’s analysis you are guided by the following points: Detect the competitors actually affecting your sales. Find your price positioning towards market price/competitors’ prices. Sell some products at a higher price without a loss of profit. Define the most sensitive product categories to each of the competitors’ changes. Save the time...
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A Pop-Up Store – the Right Thing for your Ecommerce Business?

A Pop-Up Store – the Right Thing for your Ecommerce Business?

[Guest post by James D. Burbank] By its definition , an ecommerce business exists on the internet and its livelihood depends on the advantages online retailing has over traditional stores – low costs, increased visibility and convenience for the shoppers. That being said, over the last couple of years, ecommerce business owners have started realizing that it can be quite beneficial for their company to venture into the real world, so to say. One of the easiest and most effective ways to do so is to open up a pop-up store every now and then. So, what exactly are pop-up stores and is one the right thing for your ecommerce business? A Brief History of Pop-Up Stores For most people, the birth of the pop-up store dates back to 1997 and a Los Angeles event where Californian labels like Epoch, Fine and Black Flys would sell their products while DJs would spin records. It was called The Ritual Fashion and Music Expo and it was pretty...
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3 More Reasons Why ECommerce Business Should Build A Progressive Web App

3 More Reasons Why ECommerce Business Should Build A Progressive Web App

[Guest post by Pravya Pavin] Progressive web app came into being in 2015, decoding and connecting every loophole in the functioning of websites and apps and turning it into an amazing thing called a ‘web app’. Alibaba.com, the world’s largest online B2B trading platform, after implementing PWA, saw 76% increase in total conversions across browsers. Housing.com lowered it bounce rate by 40%. PWA is an amalgamation of all the best features of websites and native apps. With its dynamic capabilities, it has made online experience smoother and easier. Almost everyone has internet access in their mobiles now, making mobile the unanimous choice to browse the internet. When websites couldn't deliver the desired user experience, apps were invented to give a richer experience. The expectation have just skyrocketed ever since. The complexity of satisfying the needs of the user has grown exponentially over the years. The industry which has benefitted the most out of PWA is the ecommerce industry. To start with, people are skeptical...
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Identifying underperforming product pages at scale

Identifying underperforming product pages at scale

[Guest post by Ben Henderson] As an Ecommerce store owner, maximising the profitability of your site is of paramount concern. Google Analytics plays a key role in allowing you to determine which of your pages are performing well, and which ones are perhaps not performing as well. However, when you have an Ecommerce site with thousands of pages to look through, it is sometimes difficult to scale the analytics process. Under most circumstances, at PureNet we recommend clients use standard Google Analytics with Ecommerce tracking (and tag manager if appropriate) as the majority of the time this works well enough. However it can sometimes be a good idea to perform a detailed analysis of an Ecommerce store’s pages from time to time. As it happens, it’s possible to do this at the same time as auditing your site for SEO errors, using the Screaming Frog tool (available at screamingfrog.co.uk.) We’d highly recommend purchasing the full version as it only costs £149/$184 a year, and...
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What can you do to avoid a high bounce rate on your eCommerce Site’s Product Page?

What can you do to avoid a high bounce rate on your eCommerce Site’s Product Page?

[Guest post by Keval Padia] In the previous article on the reasons for high bounce rate on product pages, we have seen the contributing factors in details. Whatever are the causes of bounce rates in most ecommerce websites, the product pages see most people abandoning the site and going elsewhere. While bounce rate will always be there with proactive steps you can mitigate them to a minimum. What are the steps? Well, we are here to explain them. But before that let us understand what make most people visit and leave a site just within less than a minute. Here are few reasons that explain leaving an ecommerce page: The users do not have an easy and comfortable browsing experience. Your site is just being considered as a place to compare prices instead of buying. You lack product details. The checkout process is difficult and time-consuming. Each of the above-mentioned points is told from the user's perspective and that can further be explained in details. When...
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Cart Abandonment: Holiday Email Retargeting Ideas

Cart Abandonment: Holiday Email Retargeting Ideas

[Guest post by Erin Feldman] The holiday season is a huge season for ecommerce businesses. The surge of online traffic at this time of the year is superb. Sadly, not all of those who do view your products will end up buying – not even those that already have products on their carts! Cart abandonment is really something to be sad amount. It’s something that you almost had but end up not having in the end. Cart abandonment happens on any day of the year but it is biggest during the holiday season. Some of the top reasons why shoppers abandon their carts are the following: No free or express shipping. It’s either you ship it in for free or for a fee. Customers tend to accept fees for shipping if and only if it is delivered the next day or as fast as you promised. Extra costs (taxes and fees) are high. If you can cut this off from the buyers, then that would be a better...
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4 Ways To Craft A CRO Friendly Product Description

4 Ways To Craft A CRO Friendly Product Description

[Guest post by Krithika Siddharth] No matter how often people claim that product photography is the most important part of a product page, we will, respectfully, disagree. From our work with several eCommerce clients, we’ve found that the most important part of a product page: The product description field. In fact, only when you have the perfect picture powered with the right information will it make the customer click on the ‘Buy Now’ button. With this in mind, we have crafted 4 actionable tips to write a conversion rate optimization friendly product description, increasing sales along the way. How To Fit In Keywords Organically To Improve SEO As Well As CRO Including SEO keywords organically into a product description is tough. But, when done right, it boosts your product’s ranking drastically. Thankfully, with the recent Google updates, keyword stuffing is greatly looked down upon and can be penalized. It’s sufficient to have the keyword once in the optimized product title to get the desired search...
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Remarkable Customer Service: How the Big Ecommerce Brands Hook Customers

Remarkable Customer Service: How the Big Ecommerce Brands Hook Customers

[Guest post by Sawaram Suthar] The world shrinks each year as a result of advanced technologies and simplified lifestyles. Shopping once meant roaming from store to store with a list of desired items, checking each one out and then returning home with something you never thought about buying, but things have changed. The emerging online giants have simplified the shopping experience. Large numbers of online stores have made it possible to get the best stuff while still being hooked to the laptop in your room. What are the benefits of online shopping? The myriad of online shopping benefits easily attract more and more customers to online stores. Below are some of the reasons customers give for being more-easily attracted to online shopping outlets: Speedy purchases Wide array of options Convenience Not restricted to local stores Reliability Why do people hesitate to make online purchases? While there are many reasons to support online shopping, many customers are still hesitant because of the lack of reliability and poor customer service received from so...
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25 Actionable ecommerce Conversion Hacks

25 Actionable ecommerce Conversion Hacks

[Guest post by Khawar Zaman] Did you know that internet is populated with somewhere between 12-24 million ecommerce websites? What’s more intriguing is the fact that only about 3% of them (650,000) are able to earn more than $1000 in annual sales? If that doesn’t catch your attention, what about the fact 35% of online businesses are stuck with a conversion rate of 1% or less? Fact of the matter is that most of the online business lack in one area or the other, which results in them failing to achieve their dream success. And one of the biggest reasons behind this is that they don’t get access to quality information and guidance they need in overcoming the steep challenges inherent to virtual world. Its factors like these, which prompted Technorian, a UK based IT services startup to come up with a comprehensive compilation featuring 25 ecommerce conversion hacks, which can dramatically improve the odds of your ecommerce success. It is full of eye opening...
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