5 Tools to Enhace your Customer Experience

5 Tools to Enhace your Customer Experience

[Guest post by Alexa Lemzy] Customer service is an essential part of any business’ success. No business runs smoothly 100% of the time, but the way your business handles the snags can make the difference between losing customers and building customer loyalty. The statistics on customer satisfaction highlight just how important customer support is. Did you know that it takes 12 positive experiences to make up for one unresolved negative experience? The good news, however, is that 70% of customers will do business with you again if you successfully resolve their issue. Here are some top tools for the modern consumer to help your business thrive in customer support: Mobile support Mobile use has grown in leaps and bounds in the past few years. In 2011, only 35% of Americans owned smartphones. As of 2015, 64% of Americans owned one. Mobiles have become an essential part of daily life, from communicating with friends to looking for a job to comparing prices on items in different stores. When...
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7 Visitor Retention Strategies you are Missing Out On

7 Visitor Retention Strategies you are Missing Out On

[Guest post by John Dorian] Struggling with ways of getting more traffic to your website? You are not the only one. But what if there is a way to do more with the same amount of traffic? More than that, what if this way could help you gain more visibility in the search engines? Throughout this article, I am going to show not one, but seven methods you can start using right away. Let's start with the following idea: the longer a visitor stays on your e-commerce site, the better the chances are for him/her to complete a purchase. Taking it as the foremost objective, we have some ideas of how to improve the visitor's experience throughout the store. 1. Visitor follow-up I am a regular listener of Pat Flynn's podcast for a few years now. During an episode on his website redesign, he mentioned how he likes to pick a visitor once a week to have a chat on Skype. Through this face to face conversation he asks a lot...
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UX Hacks for Ecommerce Sites

UX Hacks for Ecommerce Sites

[Guest post by Kenneth Sytian] Managing an eCommerce site can be a difficult task. Aside from managing the logistics of the website, businesses are faced with the problem of making their site appealing to the customers. Not only that, they are also tasked with managing transactions and even providing support for customer relationship; there’s simply less time that you can dedicate in creating strategies especially for small to medium scale businesses that can’t afford to hire a marketing team that can handle their problems. But more than the ordering-payment-shipment mechanisms, the visual feel of the ecommerce site should be given attention. Aside from high quality products matched with reasonable prices, consumers are drawn by the experience that the ecommerce site would give them. A good ecommerce site can entice consumers to buy more products for they are enjoying how easy it is to shop there. Whether it’s a fancy website laden with features that can tweak products and purchases, or a simple, minimalistic theme,...
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30 Proven Tricks to Increase Conversion #infographic

30 Proven Tricks to Increase Conversion #infographic

A lot of online business struggle because their conversion from visitors to buyers is almost 0, and there are a plenty of reasons for bad conversion in your website such as: Bad User Interface (UI) Incomplete or improver product information High costs (expensive products, high hidden costs...) No product reviews Untrusted payment No assurance Incredibility Unable to find a product etc. In this infographic you can find 30 proven ideas/tricks/techniques that will help you increase your conversion so you can start selling more with no additional investment on driving more traffic to your website. ...
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3 Most Important Aspects of Ecommerce Sites for 2016

3 Most Important Aspects of Ecommerce Sites for 2016

[Guest post by John Stone] 2016 will bring yet another set of challenges for the world of eCommerce. According to Forrester, the U.S. eCommerce industry alone will sell an estimated $355 to $393 billion worth of services and products. With revenues going through the roof, and search and demand increasing by the year, CMOs worldwide will have to become even more competitive and inventive in order to stay relevant on the market. If you are running an eCommerce website, the following short and comprehensive list is a mandatory read. We will skim through the most important aspects, upgrades, tools and relevant resources that you should know about if you want to keep your online shop profitable in the year 2016. Social Media Marketing Channels While some business owners still don’t realize the real potential of their Social Media Marketing efforts, the ones who do thrive tremendously. According to Shopify, the Return on Investment through SMM is continuously on the increase. At this very moment, Facebook...
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Psychological Tricks to Boost your eCommerce Conversions #infographic

Psychological Tricks to Boost your eCommerce Conversions #infographic

Data Dial has published this interesting infographic showing the most relevant psychological factors that affects eCommerce conversions, so you can use them to increase your online sales. Some highlights from this infographic: Social Proof helps you to become trustworthy among your potential customers, by means of reviews, endorsements, social sharing, etc. Pricing techniques are important in order to convince people to buy your products. Show your discounts using numbers and offer incentives to buy more. Scarcity, Fear of Loss Aversion are important psychological factors that may help you increase your sales. Show your stock if you have only a few units of an specific product, or show the time left for the sale. (Good) Photographies and videos are a MUST ...
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Ecommerce Growth and Challenges for Startups #infographic

Ecommerce Growth and Challenges for Startups #infographic

Tracking Courier has published an interesting infographic about the eCommerce growth and challenges for Startups. Some of the main highlights: The estimated eCommerce sales for 2015 is US1.8 Trillion China, India, Brasil and Russia are the countries with highest growth in eCommerce Amazon, Taobao, Tmall, Alibaba, Flipkart and Snapdeal are the top 6 eCommerce websites The main challenges regarding eCommerce are monopoly by corporate e-tailers, insufficient data for market evaluation, lack of funds for inventory growth and difficulties due to regional policies ...
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8 Must Have Magento Extensions for Better Ecommerce Experience Ever

8 Must Have Magento Extensions for Better Ecommerce Experience Ever

[Guest post by Stella Reed from Theme Heros] The key to any ecommerce solution is creativity and flexibility to make the online business impactful. Magento is one of the most reputable and reliable ecommerce solution providers available in the market. In order to improve the productivity, magento extension is used to help setting up ecommerce store with a plethora of features and functionalities. It is an open-source ecommerce solution that comes up with robust characteristics, flexibility, and cost-effectiveness. Several online business owners prefer to utilize this extremely scalable platform for customizing their ecommerce solutions as per their requirements. Varieties of Magento Modules While there are three different levels of magento extensions available including community, enterprise and go, different types of magento modules also exist. #1. Mobile Shopping Cart Mobile Shopping Cart magento extension provides payment gateway modules to ensure smooth and secure online transactions. It accepts and supports all kinds of debit and credit cards. While it helps to protect the personal financial details, it helps you to acquire the tag...
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8 Essential Things Customers Are Looking For In An eCommerce Website

8 Essential Things Customers Are Looking For In An eCommerce Website

[Guest post by Paul Gosset] Unlike brick-and-mortar retail stores, E-Commerce websites do not offer the tangible experience that customers experience from retails stores. Hence, they pose additional barriers to conversion including lack of sales representatives (the human touch), trust and authority (customers cannot see the real store), and fraud and online transactions, to name a few. Hence, when a customer visits your E-Commerce website, they look for the following eight things: #1 Fast Loading Time Nobody likes to wait in line for a sales person to welcome them to their store and address their queries. The loading time of your E-Commerce website and all of its pages are a reflection of your commitment to customer care and service. Slow loading times (anything more than a second) equal slow customer service, and it puts potential customers off. The slower each page refreshes or loads, the more friction it adds to the user’s research and more so when it comes to making transactions. When it comes to loading...
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Useful Excel formulas for SEOs and Marketers

Useful Excel formulas for SEOs and Marketers

[Guest post by Kristina Azarenko from Amasty] Many of us use Excel every day as its layout makes it easy to structure information, analyze it, build different charts, etc. But hardly anybody knows how many features Excel really has (I don’t think Excel creators themselves know all of them). So we are using this program according to our needs and know a tiny piece of it. As an SEO, I use Excel day by day and can’t imagine my work without it. I can’t calculate how much time it saved me but I’m sure that would be an enormous number. So here’s what I suggest: leave your “Excel comfort zone” and get to know how you can improve your productivity by using Excel formulas and functions. Some theory first If thinking about formulas and functions makes your face pale, don’t worry, I’m not into Math either. These Excel tricks are easy to understand and use for any non-tech person. But at first here is some theory and...
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