Magento extensions every retailer needs right now

Magento extensions every retailer needs right now

[Guest post by Jodie Pride from Veeqo] As a sales platform, Magento does not come ready-made: you have to jazz your store up with plenty of extensions to create a truly spectacular customer experience. This is a blessing and a curse as you can personalise your store in every possible way, but there is such an abundance of extensions available, ranging from the truly basic to the incredibly complex, it can be difficult to decide which ones you really need. So to help narrow things down, we’ve put together a list of the essential Magento extensions every retailer needs right now. Olark Olark is a live chat service which allows ecommerce retailers to communicate instantly with their customers. You can use Olark to answer customer questions immediately, keep them browsing your Magento store and save the sale. The interesting thing about Olark is that you can see every customer browsing your store, what they are looking at, and what's in their cart, and also get notified in...
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21 Ways to Boost Your eCommerce Conversion Rate

21 Ways to Boost Your eCommerce Conversion Rate

[Guest post by Tony Messer  from PickaWeb] Fed up with the constant Google algo updates and the fierce competition and escalating cost of paid search? If you’re looking for a significant boost to your online sales then it makes sense to start with something that you have 100% control over: your website. From Live Chat to Responsive Design, Security Badges and the optimization of Transactional Emails, here are 21 proven ways to help you significantly increase your conversion rates. 1. Offer Live Chat Not using Live Chat? Get ready for a pleasant surprise. In fact, if you’ve got traffic and you run an eCommerce site then using a Live Chat tool will give you about the fastest return on investment you can imagine. Whether it’s inquiries, upgrades, upsells, billing, delivery, returns or email capture, Live Chat is a fantastic tool for any eCommerce owner serious about improving conversions and customer satisfaction. 2. Lights, iPhone, Action! If a picture paints a thousand words then imagine what video can do. Whilst...
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How to Improve your eCommerce Revenues through Up-selling and Cross-selling

How to Improve your eCommerce Revenues through Up-selling and Cross-selling

Up-selling and cross-selling are not new concepts, in fact they are common tactics among traditional retailers. But most digital business seems to do not take care of cross-selling and up-selling techniques so they can be loosing revenues. In this nice infographic by QuickSprout we can analyze how cross-selling and up-selling can be used to improve the revenues of our online store: Cross-selling and up-selling can be used to Significantly increase your customer LTV Increase your AOV per customer Increase your revenue Increase your profits Collect more leads Some common forms of cross-selling are add-on sales and bundle sales The benefits of automate cross-selling and up-selling are really high, as automation helps you to scale your business. ...
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How to Design a Successful eCommerce Strategy #infographic

How to Design a Successful eCommerce Strategy #infographic

eCommerce Platforms has published an interesting infographic containing several tips on how to create a successful eCommerce strategy. The most relevant highlights from this infographic are: Design is an important thing, at least to create confidence. It takes less than 50 milliseconds for users to decide if they like your site or not, so their first impression has to be amazing. Customers remember 80% of what they see and only 20% of what they read, so focus on photos and multimedia material Content marketing and SEO are two strategies you have to start working on as early as possible You need to create an amazing shopping experience, and for that your online store has to be fast, you nee to offer several payment options, shipping alternatives, etc Use Social Media to promote your online store. 37% of consumers have recommended a business on Facebook and 30% of Twitter users gear up in holiday shopping mode before October Affiliate marketing can generate up to 90% of the...
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The psychology behind optimizing your online store

The psychology behind optimizing your online store

[Guest post by Proonto ] Wouldn’t it be great to know what our customers think and feel while browsing our online store? Wouldn’t you pay good money to know and understand the decision making process of buyers? Having that kind of information allows retailers, online and not, to optimize their service according to their customer’s needs. The amazing things is that today we don’t have to spend a fortune to get a hold of that kind of valuable insight because a lot of it is already accessible to anyone who seeks it. Understanding consumer psychology is crucial to anyone who is in the business of selling. B2C, B2B- it doesn’t matter. At the end of the day the people who buy from you are driven by emotions and instincts. What is Consumer Psychology "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these...
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Growing Your Web Store – Some Really Effective Practices

Growing Your Web Store – Some Really Effective Practices

[Guest post by Nicolas Fincher from CS-Cart] There are plenty of remarkable examples of ecommerce projects that once started as small online stores, but then gradually evolved into sophisticated, giant virtual shopping malls connecting thousands and even millions of sellers and shoppers worldwide and gaining enormous operating income. Fair enough, it hasn't happened just all of a sudden by some lucky coincidence. Stable growth and success of any venture is a matter of hard work, choosing the right business strategies, following the latest market tendencies, ability to foresee future trends, changes and a range of other factors. Below I'm going to share some really effective practices on how to grow your business the way of established ecommerce projects. Go Mobile-Ready! In our era of smart, advanced mobile devices, consumers extremely enjoy the convenience and flexibility of shopping online through their precious smartphones, tablet PCs, PDAs, etc. just whenever they want and wherever they are - on the go, in traffic jam, on a journey vacation, during a coffee...
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How to Leverage Employee Benefits to Increase Collaboration

How to Leverage Employee Benefits to Increase Collaboration

Employee benefits extend beyond the insurance and retirement conditions atop an offer letter. Enjoying your job, for one, can be of exceptional personal and professional benefit. The rising popularity of millennial workplace benefits such as ping-pong break rooms, work from home days, and go-kart team excursions are the result of years of research showing the value of engaged and happy employees. But it’s more than just the possibility of happiness-induced productivity. Employers can also increase workplace collaboration by offering the right benefits. Environment The most overt workplace benefit shown to increase collaboration among workers is a well-planned office environment. You probably knew of Google’s extravagant offices, but did you know all of Google’s perks are backed by empirical research? Google’s unconventional floor plans are designed to corral people into groups and foster conversation and ultimately the transfer of ideas. Relaxed work environments can decrease stress, which keeps employees open to forming new relationships. Though open offices are risky in some situations, the right mix of company...
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A guide to encouraging users to register (part 2)

A guide to encouraging users to register (part 2)

We continue with our guide to encouraging users to register. In my previous article I focused on Usability and on the time and place where you should ask users for their data. Today I will discuss other important issues to obtain more user emails. Offer them something special Why should I want to register or give my email to an online store if I’m not shopping? This is the question that users make when you ask them to subscribe to your newsletter or register. It’s also a question that many eCommerce/marketing managers are unable to answer. Seeing how many eCommerce stores ask their users for their email addresses, it would seem that these stores believe that users are dying to give their emails to receive offers. But things are not so. As users, we are more and more tired of receiving offers, or messages from companies where we won’t shop, and if you users to authorize you to be in closer contact with...
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How a Loyalty Program can Boost Revenue

How a Loyalty Program can Boost Revenue

When you think of customer loyalty, you probably think of grocery rewards cards, or airline miles. Recently, however, a new breed of digital programs has emerged from the gamification movement, injecting new life into these tried and true programs. And they are effective. In fact, customer loyalty programs are often one of the simplest ways to boost your business’ revenue. Forbes magazine found that acquiring new customers costs five times more than retaining existing ones. As a result, finding ways to keep current consumers coming back is much more cost effective than constantly marketing to new customers. Whether your loyalty program consists of giving away occasional free items, providing deals and discounts on products, or offering reduced rates to customers who recommend your business to their family and friends, it can encourage your most faithful customers to come back on a regular basis. According to Fast Company, most consumers prefer small repeated gains to one large victory. Consequently, small repeated gains that can...
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The importance of the blog for an online store

The importance of the blog for an online store

If you have an online store but don’t have a blog yet, I think you’ll find this post interesting. Perhaps you should start working on that blog and those contents, but read this post first. I think having a blog is just as important for an online store as having a payment gateway. That  is, you MUST have it. And this for three reasons: value, trust, and SEO. Luckily, it looks like eRetailers are becoming aware of the weight of the contents of their online stores as well as of the contents of their blogs, and fewer blog contents are being written by the owner’s cousin or the intern. Rather, specialized profiles are emerging which generate contents for online stores and online store blogs, such as those of Shopify.com, Genwords.com and SEO agencies. The value of content If you can create contents of value for your blog, you are all set to get many sales. And become highly relevant. Let’s take as an example the blog...
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