E-Commerce: the Perfect Shopping Cart Page

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In previous posts, we talked about the product page and the category page. This time we will talk about the shopping cart page, which plays a key role turning visits into sales in any e-commerce store. When we analysed product and category pages, we distinguished between the attention, capture, and decision stages which e-commerce users go thought. However, this approach […]

Why Are Shopping Carts Abandoned in Online Stores?

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We already said several times that most online stores focus most of their efforts and budget in traffic capture. It seems to be generally accepted that if a website’s conversion rate is 2%, increasing traffic is the best thing to increase revenues .However, sales can also be increased by improving conversion rates, and one of the best strategies […]

eCommerce: the Perfect Checkout Page

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Unlike the product page, the category page, and the shopping cart page, in the case of the checkout page one cannot talk only about a specific page, but about the entire checkout process. In addition, the attention, capture, and decision-making criteria do not apply to identify the key elements for the page. Once they are in the checkout page, your […]

eCommerce: the Perfect Purchase End

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In previous posts we examined the main pages that are usually found in an eCommerce websites: the home page, the category page, the shopping cart page, and the checkout page. This time we will examine the final page and the purchase confirmation and monitoring emails. Generally speaking, many of the criteria which we discussed when we spoke about […]

4 Tips for your E-Mail Marketing

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Email campaigns are a used by many companies and has proven its benefits in many many cases. Here we list a few and concrete topics to try to increase the conversions when we are using an email campaign strategy. 1. Make the opt-in process easy. It seems easy: you need your user email to send […]

E-commerce Usability: Checkout

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There is much talk about usability and “user experience” in e-commerce, but they are always global concepts that can lead to ambiguities. Let’s focus today on some basic points about the process of “Checkout” of our shop: 1. Do not force the customer to register during the”checkout”. If he/she goes there, it is assumed he wants to finish the purchase. Anything not related to that is noise, and could make the customer to leave without paying. 2. Do not wait for the last step […]