Guide for Content Marketing for E-commerce Website

Guide for Content Marketing for E-commerce Website

[Guest post by Lucy Barret] As the E-commerce industry is growing rapidly with each passing day, a good number of entrepreneurs and merchants/retailers are creating interactive and professional-looking online stores to boost their business clout all around the globe. The success and expansion of your E-commerce website largely depend on its brand visibility across different search engines. Just setting up your website and listing your products won’t gonna deliver appropriate results for you as there are of various E-commerce portals. It becomes quite tricky for novice E-commerce website owners to earn a healthy ROI and higher online sales. They first need to establish a unique presence on the web and this is where content marketing comes into play. A well-executed content marketing strategy can help you attract the targeted web traffic to your E-commerce website with ease. This can help you generate quality leads, boost your conversion, grow your social media traffic and increase your online sales. But, how can you do that?...
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A Pop-Up Store – the Right Thing for your Ecommerce Business?

A Pop-Up Store – the Right Thing for your Ecommerce Business?

[Guest post by James D. Burbank] By its definition , an ecommerce business exists on the internet and its livelihood depends on the advantages online retailing has over traditional stores – low costs, increased visibility and convenience for the shoppers. That being said, over the last couple of years, ecommerce business owners have started realizing that it can be quite beneficial for their company to venture into the real world, so to say. One of the easiest and most effective ways to do so is to open up a pop-up store every now and then. So, what exactly are pop-up stores and is one the right thing for your ecommerce business? A Brief History of Pop-Up Stores For most people, the birth of the pop-up store dates back to 1997 and a Los Angeles event where Californian labels like Epoch, Fine and Black Flys would sell their products while DJs would spin records. It was called The Ritual Fashion and Music Expo and it was pretty...
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How inevitable is the AI takeover of jobs? And where does UBI fit in?

How inevitable is the AI takeover of jobs? And where does UBI fit in?

[Guest post by Nathan Mizrachi] KNOXVILLE, TENNESSEE -- Inside a giant warehouse that’s bigger than 4 football fields put together, humans unpack boxes from containers before shuttling them onto a series of robotized conveyor belts. The low rhythmic grunts of people working alongside the hum of machines fill this massive space. It’s just another day at Red Stag Fulfilment, a logistics company that specializes in ecommerce fulfillment and employs around 60 full-time and contract workers who inventory and ship everything imaginable to locations around the USA and worldwide. In 2027, the idea of humans working alongside intelligent machines might seem like a quaint, even backwards notion. Everything from Tesla’s autopilot to Amazon’s Alexa shows that artificial intelligence (AI) is smarter than ever and improving fast. Think pieces from left and right have decried (or celebrated) the inevitable rise of AI. People like Elon Musk have said that yes, eventually the robots really will take our jobs, and it’s the responsibility of society...
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eCommerce Inspirations: 6 Ways Large eCommerce Sites Convert Millions of Customers

eCommerce Inspirations: 6 Ways Large eCommerce Sites Convert Millions of Customers

[Guest post by Erika Brookes] Few things are more frustrating for an online retailer than realizing that their traffic isn’t converting. How do larger eCommerce stores manage to get so many conversions? Many marketers will tell you that the answer is simple; big stores have bigger marketing budgets. While that is certainly true, there are some conversion tactics that these large eCommerce stores use that you can adopt as well. Ready for some eCommerce inspiration? Here are six key strategies that large eCommerce sites use to attract and convert millions of customers: They Build Customer Trust If you want shoppers to buy from your online store, it’s essential that you build their trust. A customer isn’t going to make a purchase or willingly give away their information if they don’t think your store is trustworthy. Large eCommerce sites know this, which is why most them won’t be seen without the following on their site: Trust signals: Most online shoppers look for visual cues to tell them whether...
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The Difference between Optimizing for Google Ads and Amazon Ads

The Difference between Optimizing for Google Ads and Amazon Ads

[Guest post by Ron Dod] The world has witnessed a clash of the titans between Google and Amazon Ads, each fighting for supremacy in the market. eCommerce merchants can use both. But there are differences between these two platforms, and even though there are similarities, you should take each platform separately, optimizing ads on each platform for the best results. We will outline the key differences to help you reap the full benefits on both Google Ads and Amazon Ads. In the Blue Corner, the Reigning Champ, Google Ads The fundamentals of optimizing Google Ads and PPC campaigns is two-fold: target the right traffic that will convert on your site, and minimize the amount of ad budget wasted on disinterested or poorly converting leads. This requires monitoring, testing, and refining your campaigns constantly to reach and surpass your conversion goals. Most online retailers can’t afford to waste thousands of dollars on a blanket PPC campaign to sift through the rubble to find what works. So how do...
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3 More Reasons Why ECommerce Business Should Build A Progressive Web App

3 More Reasons Why ECommerce Business Should Build A Progressive Web App

[Guest post by Pravya Pavin] Progressive web app came into being in 2015, decoding and connecting every loophole in the functioning of websites and apps and turning it into an amazing thing called a ‘web app’. Alibaba.com, the world’s largest online B2B trading platform, after implementing PWA, saw 76% increase in total conversions across browsers. Housing.com lowered it bounce rate by 40%. PWA is an amalgamation of all the best features of websites and native apps. With its dynamic capabilities, it has made online experience smoother and easier. Almost everyone has internet access in their mobiles now, making mobile the unanimous choice to browse the internet. When websites couldn't deliver the desired user experience, apps were invented to give a richer experience. The expectation have just skyrocketed ever since. The complexity of satisfying the needs of the user has grown exponentially over the years. The industry which has benefitted the most out of PWA is the ecommerce industry. To start with, people are skeptical...
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ECommerce Store Optimization Tips That Wins Customers

ECommerce Store Optimization Tips That Wins Customers

[Guest post by Alex Jone] Setting up your e-commerce page proficiently can help you to win maximum ROI. With better images and proper descriptions, harnessing the video power and even adding some product reviews, it won’t be long when your ecommerce website can attract maximum human traffic. But, that’s not the end of story. You need to be aware of some store optimization tips, which can help in doubling up your customer ratio. There are some easy and implementable steps available, which will help in increasing your current conversion rate. For that, you just need to focus on the site’s look, user experience, and its overall feel. In short, this entire journey is termed as e-commerce optimization. Get your homepage under control Even before you plan to invest money in any of the display advertisement or paid search campaign, it is always imperative for you to structure your site and even get your homepage down. Well, a significant ecommerce website would like to offer you...
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6 Trends to Dominate Ecommerce in 2017

6 Trends to Dominate Ecommerce in 2017

[Guest post by Keval Padia] Ecommerce thanks to mobile commerce are growing rapidly. As per a recent prediction by eMarketer, spending through online shopping reached the all-time peak in 2016 amount bigger than $22 trillion. The same figure is expected to reach at least $27 trillion in 2020. So, how much share from this pie of growth your ecommerce business going to grab? Are you ready with all the upcoming trends that are going to rule ecommerce in 2017 and beyond? Let's have a look at the biggest ecommerce trends for 2017. 1. Shopping experience must be dynamic Just like dynamic user experience in web interfaces, shopping must also be dynamic across ecommerce stores. Instead of competing just for sell your products or services you need to offer gratifying experience in order to make your customers your brand ambassadors. The unmatched shopping experience is what going to make your brand loud and conspicuous. From optimizing performance to a smart intuitive interface that minimizes...
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5 Things That Make Retail Apps Successful

5 Things That Make Retail Apps Successful

[Guest post by Tushar Vijay] By the end of 2015, mobile app usage was growing by as much as 58% and personalization paved the way for 322% of growth. It thus doesn’t sound surprising when we say that mobile gadgets have become the touch point when it comes to the retail business. Smartphones have in fact changed the way people shop. 30% of all the shopping in the USA happens via a mobile app today. Well, as retailers ride into the most profiting season of 2016, here are some ways to make their mobile apps perform better. 1. Designing for multiple devices By this time, you already know about responsive designing. Well, it is most relevant when we are talking about retail marketing. Today, there’s a new term that has been changing the way we develop and design our websites. “Fluid responsiveness” ensures that an app doesn’t just perform well in the range of a single OS but also adjusts seamlessly to other screens....
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6 Reasons Why Same-Day Shipping Will be The New Standard in Ecommerce

6 Reasons Why Same-Day Shipping Will be The New Standard in Ecommerce

[Guest post by Nathan Mizrachi] Chances are high that you’re reading this on your smartphone, so you don’t need reminding that technology is pervasive in society. Since everyone seems to be watching Black Mirror these days, you can’t exactly blame people for being a little bit skeptical of this technology-dependent world we live in. But before we get caught up in the possibility of social media “likes” determining your ability to take out a mortgage, let’s acknowledge that there are some serious benefits to living in the digital age. Especially if you’re in ecommerce, the future looks bright; the latest research shows that retail spending will continue shifting to ecommerce. The explosive growth and innovation we’ve witnessed -- from mobile apps making it possible to buy offline to embedded cookies that offer custom suggestions for online purchasers -- have placed ecommerce on an arc of ever-greater accuracy and expediency. Amazon’s Prime Now service has proven that retail goods such as groceries can...
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