8 Science-Backed Email Marketing Techniques to Increase Conversions

8 Science-Backed Email Marketing Techniques to Increase Conversions

[Guest post by Mary Ade] That email marketing works is not contestable. You just may want to take your performance a notch higher and that is where this article comes in. It discusses data-backed strategies for getting more value from your email campaigns. Read for more. 1.- 53% of emails are opened on mobile. You’re better off optimizing your emails for mobile. Mobile email wasn’t a thing to worry about a few years back. Now, it’s a force to reckon with. More than 50 percent of emails now get opened on mobile devices, according to this Litmus Research. If you have an email list of 50,000 contacts, this means 25,000 (or more) will view your emails through mobile devices. Now, that’s huge and you definitely want to take advantage of that to boost conversions. You definitely don’t want your emails looking wonky on mobile devices. So, how do you optimize your emails for mobile opens? Optimizing Your Emails for Mobile Opens Are you in a situation...
Read More
Arguments For And Against Choosing a Magento Platform

Arguments For And Against Choosing a Magento Platform

[Guest post by Christopher Meloni] Magento is known for its broad community and rich features but, it is true that many retailers have found it complex as well as costly. For any e-commerce website, everyone wants to generate mind-blowing sales by converting window shopping visitors to loyal customers. This big as well as important decision is taken before the website takes it’s shape. If you want to go online and establish yourself, then there is one important question for which you need to give an answer. The question is - Which e-commerce platform should I opt for to create an influential website? You may feel the question to be very simple. Right? In the actual sense it not that easy. A number of platform options are available there and everyone is created differently. As I have been part of e-commerce for last many years, I can strongly recommend Magento to be considered as the platform for e-commerce websites. It is again true that it may...
Read More
6 Simple Steps To Move Magento Store To a New Server

6 Simple Steps To Move Magento Store To a New Server

[Guest post by Christopher Meloni] Magento is a fully scalable, secure, and perfect platform for any kind of ecommerce. It is an open source and a feature-packed software and the most popular choice for the low-budget startups. But as time flows and your business flourishes, there may rise a need to shift your ecommerce store to an upgraded and a well developed server. The process of migrating a Magento store to a new server is not an easy task. You may face various challenges moving a functioning online shop to different host server. This article helps you ease this migration by some useful steps and guides you to avoid the most common mistakes made while Magento migration. 1.- Checkout for the Minimal Magento Requirements The first thing you think before migration is that the server should meet the minimum requirements of your Magento store. If required you’ll have to set up PHP or install the missing extensions. Also, make sure you have enough disk space...
Read More
Critical RCE Vulnerability in Magento, Apply the Security Patch ASAP

Critical RCE Vulnerability in Magento, Apply the Security Patch ASAP

Is based your online store in Magento? If that's so, there is a big chance that your online store can be compromised due to this vulnerability published by Check Point. This is a critical RCE (remote control execution) vulnerability, that allows attackers to access all the data in your online store. It has been estimated than nearly 200.000 online stores can be compromised due to this vulnerability. According to Check Point, the vulnerability was communicated directly to eBay before the public announcement. That allowed Magento to prepare and release a security patch resolving this vulnerability on February the 9th [SUPEE-5344, available here]. We have talked to several of our Magento partners such as Interactiv4, Onestic, eCommbits or Oscar Reales and they have confirmed that they have applied the security patch to all the online stores that they manage. If you are not sure if your Magento development company has applied this security patch, contact them asap. If you want more detailed information about this vulnerability, check the...
Read More
Platform Migration – The Second Chance of your Online Retailer

Platform Migration – The Second Chance of your Online Retailer

[Guest post by Taras Kopchak from Cart2Cart] The number of e-Commerce platforms is getting so obscenely big that it can confuse even an experienced e-merchant. osCommerce had been a solution #1 for many years, but then Magento came out and bam! Everything has changed. What if your platform choice turned out to be not so great as it seemed a year ago? Well, there is only one way out - shopping cart migration. Your online retailer deserves the second chance, doesn’t it? Platform migration is a complex process that starts a long time before an actual data transfer. That is why it requires a high awareness of your actions before, during and after the switch. Solid migration plan win combination with conscious, prudent and strategic approach will help you to avoid all possible risks, such as data corruption or duplication. Besides technical hurdles, you might encounter with financial ones - migration can become a rather costly idea, especially for a big-sized store. Nevertheless, don’t let...
Read More
An Overview of Magento 2 by Alan Kent (Magento Chief Architect)

An Overview of Magento 2 by Alan Kent (Magento Chief Architect)

Alan Kent, the Magento Chief Architect, has published this presentation (presented at Meet Magento NY 2014, that gives an extensive overview of Magento 2. Some of the main highlights of this presentation are: It uses a modern tech stack, including PHP 5.4/5.5, jQuery, Require.JS, Less, HTML 5, CSS 3, MySQL, Composer, Varnish Cache and Redis It has increased performance and scalability by means of redis and Varnish Cache It makes use of Docker, an open platform for distributed applications (it helps cloud scalability) It makes use of dependency injection to encourage loose code coupling Uses multilevel theme inheritance to simplify customization It seems that we will have a stable release by the end of 2015 Magento 2 overview. Alan Kent from MeetMagentoNY2014...
Read More
WordPress wp-config.php File: What It Is All About

WordPress wp-config.php File: What It Is All About

[Guest post by Mike Swan from MarkUpCloud] Many WordPress users consider editing configuration files a daunting task such as wp-config.php file. But what if you want to make changes to your WordPress's install configuration details such as database connection information or any other such change? In that case you'll need to tweak the wp-config.php file. This post will provide you a good understanding of wp-config.php file and what all you can achieve with the WordPress configuration file. This will help make the configuration file work well according to your WP site needs. wp-config.php: What is it and Where it is located? The wp-config.php file is the most important file in your WP install that contains database information like username, password etc. This information is crucial for your WordPress site, as it lets you communicate with the database. You can find the wp-config.php file in your website root directory. What's more? On downloading the WordPress software, you won't find any wp-config.php file. Instead this file is created...
Read More
Understanding The Key Aspects of Dependency Injection in Magento 2

Understanding The Key Aspects of Dependency Injection in Magento 2

[Guest post by Jason Roiz from OSSMedia] Magento 2 has already set the game and one of the biggest changes that online players will witness in this version is the use of dependency injection. Dependency injection is a design pattern which has been introduced as a substitute of Mage class used in Magento 1 for managing dependencies. What is Dependency Injection? As a part of solid, dependency injection makes sure that all the dependents are decoupled points, which create a system as and when they are combined with a system. It helps Magento programmers to implements version control and provides a program with an ability to follow the principles of dependency inversion. Here, each dependent has been assigned with their own task and they are responsible for performing that only. The other tasks that a dependent requires to function, called the dependencies, are injected into the dependent. To illustrate how it solves the problem, we are providing you an example below using the Magento 1.X...
Read More
Discover the Big Data Infrastructure that Empowers our Personalization Solution

Discover the Big Data Infrastructure that Empowers our Personalization Solution

Planet Cassandra has published an article about how we use Cassandra and other Big Data solutions at BrainSINS. In the article, Andrés Velasco, one of our lead engineers, explains why we chose Cassandra as NoSQL database, and the main components of our NoSQL architecture. If you want to discover more about the "magic" behind BrainSINs eCommerce Personalization solution, we invite you to read the full article....
Read More
Analysis tools for your online store

Analysis tools for your online store

For my next trick I will be needing 2 things: 1) you should have an online store 2) you should be aware that with no data analysis of what goes on, you’re going nowhere Having got that out of the way, in this post I will talk about the tools I use, but there are many, and these are not necessarily the best. Metrics – Google Analytics The mother of all measurement tools and one of the most wide-ranging. Google Analytics. You can measure visits (how many, where they come from, where they go to, user profile, etc.), the most viewed contents, traffic acquisition channels, conversion and targets, keyword performance, Adwords campaign performance, emailing campaign performance… To summarize, you can integrate most of your campaigns and actions in Analytics and keep everything in the same scorecard. It’s a free tool, but there is also a paid version. Celebrity users: Puma, Shop.com, Moma. Metrics – Kissmetrics The best definition of this tool is the one they give: “Google Analytics tells...
Read More