Are Hoteliers missing out with FB Adverts?

Are Hoteliers missing out with FB Adverts?

[Guest post by Vaishali Sharma] The Facebook Advertisingslogan states, ‘Find your customers before they search’.With all the rage going on about Facebook Advertising there is a surprising lack of use of this advertising medium amongst hoteliers. Facebook states that it offers: A dynamic environment where people exchange information regularly and share their opinions on everything from politics to pop culture — even your products. In Facebook Quarter 4, 2016 earnings report, the company stated that, “More than 1.86 billion people use Facebook to connect with what matters to them on a monthly basis and 1.23 billion are active daily users.” Facebook has become the force in the social media space. The numbers are impressive,with Facebook offering something that Google Adwords doesn’t. The numbers using Google far outweigh Facebook, but Adwords works on the principle that someone is already searching for what you offer. Facebook doesn’t rely on this, thus letting your advertising target a far wider audience. Remember that many sales are made at the...
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5 Things To Consider When Defining Competitors For Price Monitoring

5 Things To Consider When Defining Competitors For Price Monitoring

[Guest post by Daria Samokish] Who can tell the Category Manager how to correctly define competitors for price monitoring or what is in fact, competitive pricing analysis? We aim to raise the relaxing smile on your face [with this article] telling you how to build a pricing strategy towards competitors and grow the KPIs without growing white hairs. Shown:Without white hairs Competitive Pricing Analysis E-commerce retail market is highly competitive, so a Category Manager is engaged with general strategies to counteract the activities of competitors. According to the latest PWC research, price is the key factor of a purchasing decision. Well, let’s make the best use of competitive pricing intelligence. Surely, while making a competitor’s analysis you are guided by the following points: Detect the competitors actually affecting your sales. Find your price positioning towards market price/competitors’ prices. Sell some products at a higher price without a loss of profit. Define the most sensitive product categories to each of the competitors’ changes. Save the time...
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Guide for Content Marketing for E-commerce Website

Guide for Content Marketing for E-commerce Website

[Guest post by Lucy Barret] As the E-commerce industry is growing rapidly with each passing day, a good number of entrepreneurs and merchants/retailers are creating interactive and professional-looking online stores to boost their business clout all around the globe. The success and expansion of your E-commerce website largely depend on its brand visibility across different search engines. Just setting up your website and listing your products won’t gonna deliver appropriate results for you as there are of various E-commerce portals. It becomes quite tricky for novice E-commerce website owners to earn a healthy ROI and higher online sales. They first need to establish a unique presence on the web and this is where content marketing comes into play. A well-executed content marketing strategy can help you attract the targeted web traffic to your E-commerce website with ease. This can help you generate quality leads, boost your conversion, grow your social media traffic and increase your online sales. But, how can you do that?...
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4 Great Ways to Increase Site Visitors and Generate More Leads

4 Great Ways to Increase Site Visitors and Generate More Leads

[Guest post by Brian Zeng] Any online marketer worth his nickel knows that steady traffic is the lifeline of a website. So, wouldn't it be great if your website traffic just kept getting better and better irrespective of the ever changing e-commerce trends or significant market stints? Unfortunately, no magic wand can keep increasing your Web traffic forever. As it happens, most marketers struggle to increase the number of site visitors at some point. However, there are ways to increase Web traffic and generate more leads without breaking into a sweat. Whether you are trying to hook your first prospect or the 100,000th customer, you will need to think creatively and innovatively. When you have a carefully designed strategy, it's not that difficult to increase your Web traffic. The following four ways should certainly help. 1. Attract Customers with Quizzes, Contests and Giveaways Quizzes, contests, and giveaways are a great way to give short-time boost to your traffic and generate leads instantly. When BuzzSumo...
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The Difference between Optimizing for Google Ads and Amazon Ads

The Difference between Optimizing for Google Ads and Amazon Ads

[Guest post by Ron Dod] The world has witnessed a clash of the titans between Google and Amazon Ads, each fighting for supremacy in the market. eCommerce merchants can use both. But there are differences between these two platforms, and even though there are similarities, you should take each platform separately, optimizing ads on each platform for the best results. We will outline the key differences to help you reap the full benefits on both Google Ads and Amazon Ads. In the Blue Corner, the Reigning Champ, Google Ads The fundamentals of optimizing Google Ads and PPC campaigns is two-fold: target the right traffic that will convert on your site, and minimize the amount of ad budget wasted on disinterested or poorly converting leads. This requires monitoring, testing, and refining your campaigns constantly to reach and surpass your conversion goals. Most online retailers can’t afford to waste thousands of dollars on a blanket PPC campaign to sift through the rubble to find what works. So how do...
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7 Predictions on the Future of Digital Marketing

7 Predictions on the Future of Digital Marketing

[Guest post by Vaishali Sharma] With more than 40% growth in digital media marketing including Search Engine Optimization (SEO), the digital industry is on the rise. As we start afresh in a New Year, there awaits a brighter fortune for SEO and online promotional activities. Here’s what digital marketing experts predict about the fortune of digital marketing: 1. Google’s AMP Initiative Google’s Accelerated Mobile Pages initiative has created a history in the digital marketing sector. Through this newly developed project, Google aims at improving the loading time of website pages in mobile and hand-held devices. It also emphasizes on enhancing the site usage, user-friendliness, and experience of consumers, from their personal devices. With the AMP program, online marketers especially the SEO professionals are putting more effort in boosting SEO campaigns for mobile sites. They are gradually emphasizing on higher ranking in the mobile search engines. At the same time, web developers are giving more time in making a website responsive, so that it easily...
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7 Content marketing tips to increase conversion rate

7 Content marketing tips to increase conversion rate

[Guest post by Gloria Kopp] It can take a great deal of hard work, skill and usually money to drive significant amounts of traffic to your website. Converting those numbers from mere observers to actual customers involves an entirely different set of skills. But, getting potential customers to actually visit your page is half the battle, so once you've achieved that, don't let it go to waste. Make the most of each and every page visit, using these 7 tips, so you're seeing the highest possible conversion rate. 1. Organize your content Over time, you'll develop a large library of resources for your customers to reference. Make it easy for them to access all of that information by keeping it organized and search engine optimized. An On-Page Optimization Tool can help you determine if each element of your page is reaching its full potential, by seeing things through the eyes of the search engine. And, if you've decided to add outside sources, by...
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Identifying underperforming product pages at scale

Identifying underperforming product pages at scale

[Guest post by Ben Henderson] As an Ecommerce store owner, maximising the profitability of your site is of paramount concern. Google Analytics plays a key role in allowing you to determine which of your pages are performing well, and which ones are perhaps not performing as well. However, when you have an Ecommerce site with thousands of pages to look through, it is sometimes difficult to scale the analytics process. Under most circumstances, at PureNet we recommend clients use standard Google Analytics with Ecommerce tracking (and tag manager if appropriate) as the majority of the time this works well enough. However it can sometimes be a good idea to perform a detailed analysis of an Ecommerce store’s pages from time to time. As it happens, it’s possible to do this at the same time as auditing your site for SEO errors, using the Screaming Frog tool (available at screamingfrog.co.uk.) We’d highly recommend purchasing the full version as it only costs £149/$184 a year, and...
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Choosing the Right Mobile Messaging Channel for Your E-Commerce App

Choosing the Right Mobile Messaging Channel for Your E-Commerce App

[Guest post by Wes McDowell] Mobile messaging has become an important part of marketing strategies, allowing easy communication with audiences. You probably already know that mobile is already huge, and expected to command a larger and larger share of people’s connectivity to the internet. How big? According to GSMA, an international organization representing mobile operators, more than 70 percent of the world’s population will subscribe to a mobile service by 2020. If you sell products or services, you may already have a mobile app or be considering developing one in the future. Advantages of an app — in addition to improving the customer experience — include increasing brand loyalty and the ability to communicate directly with consumers. With more and more people using smartphones and other digital devices to access the internet, it’s a no-brainer that your marketing strategy should include mobile messaging, but with as many options as we have available, which messaging channel is the best? Messaging Channel Choices Email is among your choices...
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6 Ecommerce Branding Cornerstones For 2017

6 Ecommerce Branding Cornerstones For 2017

[Guest post by Patrick Foster] What makes for a great ecommerce brand for 2017? What key branding messages and developments should you be focusing on for the coming year? Here are some of the important ecommerce shifts and trends that will be important for your brand. Personalized & targeted content Personalization and selling are becoming increasingly intertwined – people want to be sold things in a way that feels friendly and intimate – not automated and generic. There is an increased need for sellers to become more involved in people’s purchase habits and embrace online customer data in order to deliver more targeted and personalized sales experiences. Retargeting customers with ads and sending out personalized offers and deals via email are a great way to offer value (and pick up on potential sales income). Chat bots are becoming more common in online retail as chat bot technology advances and the consumer appetite for conversational commerce grows. Need to up your email marketing game? Check out this awesome...
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