Social Commerce is a very significant part of online purchases, but clearly raises many doubts when it comes to plan the type and security degree of a payment gateways from social networks. It must be admitted that there is still a fair way to go to consolidate Social Commerce, which is only taking its first steps. […]
With the continuous appearance of new online businesses, having a clear customer retention policy becomes increasingly necessary if you want to increase and maintain a growth policy. These are some useful strategies to do so: The customer service is a constantly evolving process. Keep up to date as regards technology and your users’ tastes and concerns. […]
Today we bring another post on Social Commerce, in which I will discuss success stories. Because it’s great to theorise and talk, but who actually puts things into practice? Well, here are some real-life examples. To write this post, I’ve carried out a prior analysis of niches and sectors, and social commerce works very well for impulse purchase […]
In previous chapters… just joking! In previous posts we have explained what mobile commerce is an how sales of this type have increased .Today we will go farther and compare all three: eCommerce, Mobile Commerce, and Social Commerce. All three of them are way of making a purchase which depend on platforms or devices. 3, 2, 1 … […]
Email campaigns are a used by many companies and has proven its benefits in many many cases. Here we list a few and concrete topics to try to increase the conversions when we are using an email campaign strategy. 1. Make the opt-in process easy. It seems easy: you need your user email to send […]
HubSpot has recently published an interesting free ebook on LinkedIn can help us in Lead Generation. This ebook explores some aspects we can use to improve our presence in the social network, making it a valuable resource for many business. Particularly, there is a section on the ebook focused on different ways to generate leads […]
Today we have found a very interesting infographic (“The Science of Social Timing”) about suitable timing in e-mail marketing. The moment we choose to send our email campaigns has a huge impact on the response we obtain, so data presented within this infographic may be very useful for our business.