8 Science-Backed Email Marketing Techniques to Increase Conversions

8 Science-Backed Email Marketing Techniques to Increase Conversions

[Guest post by Mary Ade] That email marketing works is not contestable. You just may want to take your performance a notch higher and that is where this article comes in. It discusses data-backed strategies for getting more value from your email campaigns. Read for more. 1.- 53% of emails are opened on mobile. You’re better off optimizing your emails for mobile. Mobile email wasn’t a thing to worry about a few years back. Now, it’s a force to reckon with. More than 50 percent of emails now get opened on mobile devices, according to this Litmus Research. If you have an email list of 50,000 contacts, this means 25,000 (or more) will view your emails through mobile devices. Now, that’s huge and you definitely want to take advantage of that to boost conversions. You definitely don’t want your emails looking wonky on mobile devices. So, how do you optimize your emails for mobile opens? Optimizing Your Emails for Mobile Opens Are you in a situation...
Read More
A One-touch Game: Chat Bots in Online Retail

A One-touch Game: Chat Bots in Online Retail

[Guest post by Daria Samokish] Taking a part at last conference team-members of Competera received a fine question: “What will eventually happen with online retail business in late 2016 – early 2017 as a result of active IM bots development?”. Let us sort out this issue. The artificial intelligence representatives are treated like assistants in daily work, helping to save time and money for various kinds of operations (let’s take the bot which has helped adjudge about 3 million pounds from the government for improper parking fines). Online retail business will join this game sooner or later and it will rebuild the internal processes of their work itself. Messengers Revolution Constantly growing popularity is linked to several mutually supportive factors: in our “accelerating” world, any unscheduled call, especially made during working hours becomes less and less desirable; although users are eager to constantly stay in touch but they dislike when their personal space is violated. And messengers do solve both issues, providing “streamed” communication and...
Read More
Channels and supports that can be used in Behavioral Targeting

Channels and supports that can be used in Behavioral Targeting

Today we bring another post in the segmentation series, focusing on Behavioral Targeting. This time we will be focusing on the channels and supports available to analyze and segment user behavior. The fact is that you cannot know your customers’ motivations, but you can examine their behavior patterns on the basis of their purchases in order to conduct marketing campaigns or actions. Behavioral Marketing is a tool that can be used in different channels, beginning by the store itself, ranging through email, other websites, and mobile apps. Let’s take a look at channels then. How can I do Behavioral Targeting in my online store? Behavioral Targeting provides you with a greater segmentation capacity and helps you to know your current customers. But you must follow certain parameters. The question would then be: what are the specific parameters that you need to have in order to know your customers? Collecting all these data can be very useful for eCommerce Managers to better know...
Read More
Do your customers abandon their online shopping carts? These tips will help you put a STOP  to that

Do your customers abandon their online shopping carts? These tips will help you put a STOP to that

Many shopping carts are abandoned, and this is a shame and makes you lose money if you have an online store. This usually happens because customers start to compare prices and suddenly they change their minds. This reason may have more or less weight depending on the product: it is also frequent for customers to intend to make the purchase from a different device or simply decide to leave for some other time. Recovering these customers by means of BrainSINS's eMail Retargeting is a smart choice. A recovered abandoned shopping cart can be a creative way to increase eCommerce sales as well as conversion rates. The question is; Do your customers abandon their online shopping carts? Use simple, clear, and direct language If the subject and contents of the email have these qualities, it will make clear the reason why the email was sent, as well as prevent misunderstandings that may lead a customer to finally abandon the store. The primary goal should be...
Read More
Types of actions based on Behavioral Targeting

Types of actions based on Behavioral Targeting

In previous posts on Behavioral Targeting we described in a practical and conceptual way how Behavioral Targeting has become an eCommerce must. Not only does it provide intelligence for online stores or marketplaces, it also understands buyers and creates a unique shopping experience. The point of Behavioral Targeting is not only that it makes it possible to segment users on the basis of their actual behavior but it also enables you to interact with those users in your website in real time, offering them a personalized experience. Leaving aside product recommendations, which can be seen as a wide range of options within Behavioral Targeting, in this post I will describe various types of Behavioral Targeting actions that can be applied to personalize your users’ shopping experience. As we said before, the personalization of your website, using business rules or triggers, will give you the option of increasing your conversion rates in a simple, quick, and effective way. These are actions such...
Read More
Marketing techniques for eCommerce (III). Personalized analytics and dashboards

Marketing techniques for eCommerce (III). Personalized analytics and dashboards

We continue with our series of posts about marketing techniques for eCommerce. Today we will be looking at dashboards. A suitable dashboard should bring together the information that enables the people to whom it is aimed to quickly reach conclusions about trends in the company data. To do so, analysts must have a precise idea of which data are required and how to obtain them. Use of suitable metrics and a user-friendly interface that meets the basic usability criteria are basic ingredients for a good dashboard. But we will discuss usability as a marketing technique for eCommerce in another post. Personalized dashboards can be classified into 3 types: Strategic: strategic dashboards are used to supervise a company’s progress meeting predefined or stipulated targets. Tactical: tactical dashboards enable management to control the market’s impact on the company shares.  Operational: operational dashboards can be used at the department level, enabling detailed analysis and specific processes DUCKSBOARD Ducksboard is a dashboard created by a Spanish company, which allows...
Read More
Personalizing eMail Communications in eCommerce

Personalizing eMail Communications in eCommerce

Last week we published an article in Hubspot regarding email marketing personalization. In this article, we explain why personalization is critical for eCommerce websites, how personalize email newsletters and transactional emails, and the main benefits you can expect from that strategies. Hope you enjoy the article....
Read More
What kind of personalization does Behavioral Targeting make possible?

What kind of personalization does Behavioral Targeting make possible?

In a previous post we examined in more depth the kinds of behavior that are interesting to segment users. Thanks to segmentation based on user behavior, we are able to establish groups of users with similar interests, something that cannot be achieved by means of segmentation based on demographic data, which falls into the trap of traditional stereotypes rather than attaining a truly personal level. However, the point of Behavioral Targeting is not only being able to segment users on the basis of their real behavior, but rather that fact that you can interact with users in your website in real time, offering them a personalized experience. Leaving aside product recommendations, which can be regarded as a universe in itself within Behavioral Targeting, in this post we will see different types of actions that can be applied in Behavioral Targeting to personalize users’ shopping experience. Redirecting Even though establishing a redirection is technical quite simple, sometimes you will need to redirect if and...
Read More
How Product Recommendations Help You to Sell More

How Product Recommendations Help You to Sell More

Monetate has published an infographic about how product recommendations help online retailers to increase their sales. Some highlights from this infographic: 100% of the top 10 retailers use product recommendations 70% of Amazon's homepage is devoted to product recommendations 25% of a merchandising team's time is spent deploying and delivering product recommendations On average, between 2% and 5% of the revenues of an ecommerce site can be attributed to recommendations (in some cases up to 20%) 15% of online adults in the US have purchased a recommended product ...
Read More