When you make the decision of leaping into the online world to sell your products and services on the Internet, thousands of doubts arise. Most likely, you will wonder about which content management system (CMS) you should use to set up your online store.
If you open your online store, you probably won’t choose a CMS as such (e.g. WordPress), but an eCommerce solution that includes CMS features.
There are many eCommerce solutions with CMS features, but the main thing is knowing which elements or characteristics you should take into account to distinguish between them and choose the one that best suits your needs and those of your business. The most frequent ones are:
- User Experience: this includes such aspects as simple, clear navigation and the website load speed.
- Product page: showing several images with the possibility of zooming in, cross-sale and recommended products, viewing from all devices, product comparisons, etc.
- Payment processes: integration of different payment methods (PayPal, transfer, card, etc.), as well as a simple, quick payment process that users can trust.
- Automated processes and functions: e.g. invoice generation, stock control (possibiliy of connecting to ERP), order monitoring and management, etc.
Some of the main features that a CMS should offer are:
- Product views
- Payment and delivery management
- Catalogue management
- Multilanguage options
- Management of promotions, offers, codes, and discount coupons
- Other products such as cross-selling and upselling
Finally, you should take other aspects into account, such as SEO optimization, where URL options, meta tags, the sitemap, etc. play a central role. Also, the newsletter delivery option, the possibility of having a multi-store, and, of course sale and revenue statistics and reports in order to be able to measure results and make decisions.
The best-known and most widely used CMSs are currently Prestashop and Magento, although there are many options. Which one will you choose?