Nextopia has published an interesting infographic showing how Halloween impacts eCommerce retailers. Some highlights from this infographic:

  • 158 million americans celebrated Halloween in 2013
  • Americans spent $6.9 billion on halloween costumes (both online and offline)
  • 41% of Halloween shoppers will buy holiday goods online
  • 71% of Halloween’s online shoppers buy costumes, 59% decorations and 44% accessories
  • 32.9% of consumers will go online to look for Halloween costumes
  • 32.8% of consumers will begin buying Halloween items online before October, 43.6% at the beginning of October and 23.6% by the end of October
  • 49% of online retailers have launched a holiday campaign before Halloween

Halloween eCommerce infographic

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