Marketizator has published an interesting infographic where they show 14 elements of the product page that helps any eCommerce website to increase their conversion. Some of the most important highlights from this infographic:
- High quality images are required
- It’s needed to allow users to zoom in the images or to visualize high-res photos from details of the product, including fabrics, cuts, designs, etc.
- Videos and 360º views of the products are a plus
- Include original copy product descriptions with a killer copy
- Call to actions need to be clear and easy to identify
- Shipping taxes and return policy available and visible
- Include recommendation systems to show cross-sells, up-sells or personalized recommendations