Our friends at SliSystems have created a very interesting infographic on common big mistakes made by those of use who work in Online Marketing Online and eCommerce. In particular, these facts stand out;
- 6 out of every 10 retailers don’t use their webiste to create and nurture customer loyalty. .
- Opportunities are basically missed because of: limited resources, they don’t know how to handle the website data in an effective way, their website is not integrated with other marketing programs.
- Retailers’ main three priorities in 2014 are: site search, SEO, and defining or improving their eCommerce platform.