7 Content marketing tips to increase conversion rate

7 Content marketing tips to increase conversion rate

[Guest post by Gloria Kopp] It can take a great deal of hard work, skill and usually money to drive significant amounts of traffic to your website. Converting those numbers from mere observers to actual customers involves an entirely different set of skills. But, getting potential customers to actually visit your page is half the battle, so once you've achieved that, don't let it go to waste. Make the most of each and every page visit, using these 7 tips, so you're seeing the highest possible conversion rate. 1. Organize your content Over time, you'll develop a large library of resources for your customers to reference. Make it easy for them to access all of that information by keeping it organized and search engine optimized. An On-Page Optimization Tool can help you determine if each element of your page is reaching its full potential, by seeing things through the eyes of the search engine. And, if you've decided to add outside sources, by...
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3 More Reasons Why ECommerce Business Should Build A Progressive Web App

3 More Reasons Why ECommerce Business Should Build A Progressive Web App

[Guest post by Pravya Pavin] Progressive web app came into being in 2015, decoding and connecting every loophole in the functioning of websites and apps and turning it into an amazing thing called a ‘web app’. Alibaba.com, the world’s largest online B2B trading platform, after implementing PWA, saw 76% increase in total conversions across browsers. Housing.com lowered it bounce rate by 40%. PWA is an amalgamation of all the best features of websites and native apps. With its dynamic capabilities, it has made online experience smoother and easier. Almost everyone has internet access in their mobiles now, making mobile the unanimous choice to browse the internet. When websites couldn't deliver the desired user experience, apps were invented to give a richer experience. The expectation have just skyrocketed ever since. The complexity of satisfying the needs of the user has grown exponentially over the years. The industry which has benefitted the most out of PWA is the ecommerce industry. To start with, people are skeptical...
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Identifying underperforming product pages at scale

Identifying underperforming product pages at scale

[Guest post by Ben Henderson] As an Ecommerce store owner, maximising the profitability of your site is of paramount concern. Google Analytics plays a key role in allowing you to determine which of your pages are performing well, and which ones are perhaps not performing as well. However, when you have an Ecommerce site with thousands of pages to look through, it is sometimes difficult to scale the analytics process. Under most circumstances, at PureNet we recommend clients use standard Google Analytics with Ecommerce tracking (and tag manager if appropriate) as the majority of the time this works well enough. However it can sometimes be a good idea to perform a detailed analysis of an Ecommerce store’s pages from time to time. As it happens, it’s possible to do this at the same time as auditing your site for SEO errors, using the Screaming Frog tool (available at screamingfrog.co.uk.) We’d highly recommend purchasing the full version as it only costs £149/$184 a year, and...
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8 Science-Backed Email Marketing Techniques to Increase Conversions

8 Science-Backed Email Marketing Techniques to Increase Conversions

[Guest post by Mary Ade] That email marketing works is not contestable. You just may want to take your performance a notch higher and that is where this article comes in. It discusses data-backed strategies for getting more value from your email campaigns. Read for more. 1.- 53% of emails are opened on mobile. You’re better off optimizing your emails for mobile. Mobile email wasn’t a thing to worry about a few years back. Now, it’s a force to reckon with. More than 50 percent of emails now get opened on mobile devices, according to this Litmus Research. If you have an email list of 50,000 contacts, this means 25,000 (or more) will view your emails through mobile devices. Now, that’s huge and you definitely want to take advantage of that to boost conversions. You definitely don’t want your emails looking wonky on mobile devices. So, how do you optimize your emails for mobile opens? Optimizing Your Emails for Mobile Opens Are you in a situation...
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ECommerce Store Optimization Tips That Wins Customers

ECommerce Store Optimization Tips That Wins Customers

[Guest post by Alex Jone] Setting up your e-commerce page proficiently can help you to win maximum ROI. With better images and proper descriptions, harnessing the video power and even adding some product reviews, it won’t be long when your ecommerce website can attract maximum human traffic. But, that’s not the end of story. You need to be aware of some store optimization tips, which can help in doubling up your customer ratio. There are some easy and implementable steps available, which will help in increasing your current conversion rate. For that, you just need to focus on the site’s look, user experience, and its overall feel. In short, this entire journey is termed as e-commerce optimization. Get your homepage under control Even before you plan to invest money in any of the display advertisement or paid search campaign, it is always imperative for you to structure your site and even get your homepage down. Well, a significant ecommerce website would like to offer you...
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6 Trends to Dominate Ecommerce in 2017

6 Trends to Dominate Ecommerce in 2017

[Guest post by Keval Padia] Ecommerce thanks to mobile commerce are growing rapidly. As per a recent prediction by eMarketer, spending through online shopping reached the all-time peak in 2016 amount bigger than $22 trillion. The same figure is expected to reach at least $27 trillion in 2020. So, how much share from this pie of growth your ecommerce business going to grab? Are you ready with all the upcoming trends that are going to rule ecommerce in 2017 and beyond? Let's have a look at the biggest ecommerce trends for 2017. 1. Shopping experience must be dynamic Just like dynamic user experience in web interfaces, shopping must also be dynamic across ecommerce stores. Instead of competing just for sell your products or services you need to offer gratifying experience in order to make your customers your brand ambassadors. The unmatched shopping experience is what going to make your brand loud and conspicuous. From optimizing performance to a smart intuitive interface that minimizes...
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5 Things That Make Retail Apps Successful

5 Things That Make Retail Apps Successful

[Guest post by Tushar Vijay] By the end of 2015, mobile app usage was growing by as much as 58% and personalization paved the way for 322% of growth. It thus doesn’t sound surprising when we say that mobile gadgets have become the touch point when it comes to the retail business. Smartphones have in fact changed the way people shop. 30% of all the shopping in the USA happens via a mobile app today. Well, as retailers ride into the most profiting season of 2016, here are some ways to make their mobile apps perform better. 1. Designing for multiple devices By this time, you already know about responsive designing. Well, it is most relevant when we are talking about retail marketing. Today, there’s a new term that has been changing the way we develop and design our websites. “Fluid responsiveness” ensures that an app doesn’t just perform well in the range of a single OS but also adjusts seamlessly to other screens....
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6 Reasons Why Same-Day Shipping Will be The New Standard in Ecommerce

6 Reasons Why Same-Day Shipping Will be The New Standard in Ecommerce

[Guest post by Nathan Mizrachi] Chances are high that you’re reading this on your smartphone, so you don’t need reminding that technology is pervasive in society. Since everyone seems to be watching Black Mirror these days, you can’t exactly blame people for being a little bit skeptical of this technology-dependent world we live in. But before we get caught up in the possibility of social media “likes” determining your ability to take out a mortgage, let’s acknowledge that there are some serious benefits to living in the digital age. Especially if you’re in ecommerce, the future looks bright; the latest research shows that retail spending will continue shifting to ecommerce. The explosive growth and innovation we’ve witnessed -- from mobile apps making it possible to buy offline to embedded cookies that offer custom suggestions for online purchasers -- have placed ecommerce on an arc of ever-greater accuracy and expediency. Amazon’s Prime Now service has proven that retail goods such as groceries can...
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What can you do to avoid a high bounce rate on your eCommerce Site’s Product Page?

What can you do to avoid a high bounce rate on your eCommerce Site’s Product Page?

[Guest post by Keval Padia] In the previous article on the reasons for high bounce rate on product pages, we have seen the contributing factors in details. Whatever are the causes of bounce rates in most ecommerce websites, the product pages see most people abandoning the site and going elsewhere. While bounce rate will always be there with proactive steps you can mitigate them to a minimum. What are the steps? Well, we are here to explain them. But before that let us understand what make most people visit and leave a site just within less than a minute. Here are few reasons that explain leaving an ecommerce page: The users do not have an easy and comfortable browsing experience. Your site is just being considered as a place to compare prices instead of buying. You lack product details. The checkout process is difficult and time-consuming. Each of the above-mentioned points is told from the user's perspective and that can further be explained in details. When...
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What is causing high bounce rate on your eCommerce Site’s Product Page?

What is causing high bounce rate on your eCommerce Site’s Product Page?

[Guest post by Keval Padia] Bounce rate is one of the most important metrics for any website. But for ecommerce sites, it holds special significance as it unveils the situation for each product page and customer interaction with them. It is considered as a key performance indicators or KPI that every ecommerce site needs to monitor and assess from time to time. You need to have a clear idea about what the permissible bounce rate should be and what is the alarming figure. Let us explain here various aspects related to bounce rate in ecommerce sites and the possible factors contributing to it. What Is Bounce Rate? When a website visitor after landing on a web page leaves it without going to other pages or sections of the website is referred as an instance of ‘bounce’. Now the bounce rate is calculated as per the instances of bounce per 100 visitors. For example, when 363 instances of bounce are found per 1000 visitors, the...
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