Cart Abandonment: Holiday Email Retargeting Ideas

Cart Abandonment: Holiday Email Retargeting Ideas

[Guest post by Erin Feldman] The holiday season is a huge season for ecommerce businesses. The surge of online traffic at this time of the year is superb. Sadly, not all of those who do view your products will end up buying – not even those that already have products on their carts! Cart abandonment is really something to be sad amount. It’s something that you almost had but end up not having in the end. Cart abandonment happens on any day of the year but it is biggest during the holiday season. Some of the top reasons why shoppers abandon their carts are the following: No free or express shipping. It’s either you ship it in for free or for a fee. Customers tend to accept fees for shipping if and only if it is delivered the next day or as fast as you promised. Extra costs (taxes and fees) are high. If you can cut this off from the buyers, then that would be a better...
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Choosing the Right Mobile Messaging Channel for Your E-Commerce App

Choosing the Right Mobile Messaging Channel for Your E-Commerce App

[Guest post by Wes McDowell] Mobile messaging has become an important part of marketing strategies, allowing easy communication with audiences. You probably already know that mobile is already huge, and expected to command a larger and larger share of people’s connectivity to the internet. How big? According to GSMA, an international organization representing mobile operators, more than 70 percent of the world’s population will subscribe to a mobile service by 2020. If you sell products or services, you may already have a mobile app or be considering developing one in the future. Advantages of an app — in addition to improving the customer experience — include increasing brand loyalty and the ability to communicate directly with consumers. With more and more people using smartphones and other digital devices to access the internet, it’s a no-brainer that your marketing strategy should include mobile messaging, but with as many options as we have available, which messaging channel is the best? Messaging Channel Choices Email is among your choices...
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6 Ecommerce Branding Cornerstones For 2017

6 Ecommerce Branding Cornerstones For 2017

[Guest post by Patrick Foster] What makes for a great ecommerce brand for 2017? What key branding messages and developments should you be focusing on for the coming year? Here are some of the important ecommerce shifts and trends that will be important for your brand. Personalized & targeted content Personalization and selling are becoming increasingly intertwined – people want to be sold things in a way that feels friendly and intimate – not automated and generic. There is an increased need for sellers to become more involved in people’s purchase habits and embrace online customer data in order to deliver more targeted and personalized sales experiences. Retargeting customers with ads and sending out personalized offers and deals via email are a great way to offer value (and pick up on potential sales income). Chat bots are becoming more common in online retail as chat bot technology advances and the consumer appetite for conversational commerce grows. Need to up your email marketing game? Check out this awesome...
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The Future of Online Retail: Digital Customers’ Experience 2.0

The Future of Online Retail: Digital Customers’ Experience 2.0

[Guest post by Daria Samokish] Every marketing or pricing manager has at least once seriously thought about online retail’s future. Over the last few years, digital experience has made an online store's competitiveness highly dependent on a customer rather enterprise itself. Everybody is welcome to use a mobile app for barcode scanning, directly compare prices online, search the ratings and reviews on desired products or services. As a consequence, omnichannel access to information continuously affects an online store’s reputation, hence the customer’s perception and behavior at an amazing pace. Alexandr Galkin, Co-Founder and CEO of Competera “Customers are no longer receptive to the traditional lock-in procedure. It’s time to cover multiple sources with pertinent customer information to deliver a more personalized and memorable experience.” Since customer behavior and preferences are constantly shifting, e-commerce retail should find new approaches to provide unique shopping experiences, communications and offers to the consumers. We’ve collected the most recent tricks of consumers and solution tips for forward-looking customer experience management....
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Features of a Successful Landing Page

Features of a Successful Landing Page

[Guest post by Chris Hickman] Having a well-built landing page can help increase a site’s rankings, traffic, conversion, among other things. Great marketing agencies understand that developing a quality landing page is necessary for both paid and organic listings. Now there are many features that go into having a successful landing page, and these are some of the elements you need to implement. Develop a Unique Selling Proposition (USP) What makes your company stand out? What do you offer that your competitors do not? This is your USP and this needs to be the focus of your landing page. This is what will help influence users to convert on your page. An excellent example of a unique selling proposition is offering free shipping. The image below is a screencap from a landing page on the REI website. The red highlighted box shows two, of many, USPs the company offers. One being free shipping on the item, the other being a reduced price on the item. There...
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How Security Can Boost eCommerce Conversion

How Security Can Boost eCommerce Conversion

[Guest post by Alex Trinidad] eCommerce, or the use of the Internet for the online facilitation of trade, has gained tremendous popularity over the past couple of years. The popularity of eCommerce is commensurate to the development of technology, which gives a favorable environment for online shops to prosper. eCommerce is also very suitable for the modern American. 95% of Americans shop on online stores at least once yearly, and most of the sales are for clothing, shoes, and accessories, followed by various gadgets and gizmos. Because of the popularity of eCommerce, and how much money goes to online sales transactions, cybercriminals have targeted online shops again and again. That is why it is essential to keep the security of your online shop in order to protect your store and your customers, and ultimately boost your eCommerce conversions. Success of eCommerce: Not measured on revenue alone In determining if your venture to eCommerce is successful, looking solely at revenue is not the best metric – it...
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A One-touch Game: Chat Bots in Online Retail

A One-touch Game: Chat Bots in Online Retail

[Guest post by Daria Samokish] Taking a part at last conference team-members of Competera received a fine question: “What will eventually happen with online retail business in late 2016 – early 2017 as a result of active IM bots development?”. Let us sort out this issue. The artificial intelligence representatives are treated like assistants in daily work, helping to save time and money for various kinds of operations (let’s take the bot which has helped adjudge about 3 million pounds from the government for improper parking fines). Online retail business will join this game sooner or later and it will rebuild the internal processes of their work itself. Messengers Revolution Constantly growing popularity is linked to several mutually supportive factors: in our “accelerating” world, any unscheduled call, especially made during working hours becomes less and less desirable; although users are eager to constantly stay in touch but they dislike when their personal space is violated. And messengers do solve both issues, providing “streamed” communication and...
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How Videos have Transformed the Essence of Product Websites

How Videos have Transformed the Essence of Product Websites

[Guest post by Anurag Gupta] Ecommerce websites have evolved exponentially in sync of the ever-changing whims and needs of the customers. The rise in the connectivity has ceaselessly facilitated the automation of marketing processes and businesses are analyzing real-time data to figure out effective ways to engage each individual customer. Gone the days of blatant cold calling and one-shoe-fits-all mentality of the marketers, the traditional advertising is now struggling hard to compete with today’s content marketing and hyper-targeting. Creating impeccable on-site experience is the ultimate objective of the modern marketers. We no longer struggle with the incompatible technologies, and as a result “videos” are becoming a sound medium for brands to address their customers. With 73% of consumers more likely to buy products after watching a video, it has become essential to incorporate this powerful medium to answer the concerns of visitors once they land on your product website. How Videos Help? Let's say, your brand offers winter wear online. An e-commerce site featuring product videos that...
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10 Digital Marketing Principals for Woo-Commerce

10 Digital Marketing Principals for Woo-Commerce

[Guest post by Kristina Petrick] Finalized WordPress as your next website platform and want to take it to the next level? WooCommerce is a fastly growing group of passionate team members committed to creating the ultimate WordPress toolkit that can produce a website that hardly resembles a packaged template design with elevated digital marketing capabilities. Founded in 2008, WooCommerce as provided over 1M downloads to date and proudly supports over 30% of all online stores. Providing a range of WordPress themes and plugins, they elevate websites to next-level experiences for site managers and audiences alike. Learn these 10 following digital marketing principals to master the WooCommerce terrain and transform a flat website to an innovative digital experience. Selecting a Theme Going eCommerce Managing Products Customizations Updates and Testing Using Extensions Navigating Plugins Payment Gateways Checkout Reporting Selecting a Theme As the digital, visual representation of a brand or business – it’s important that a website clearly portrays the correct identity and aesthetics in the visuals (UI). And while what looks “good” is largely subjective, one should...
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