eCommerce Usability: Examine Your Online Store

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There has recently been lots of talk about the growth of eCommerce in Spain: some attribute it to entrepreneurship, others to the crisis. However, I believe that it is due to the fact that we are experiencing a time of change. However, we still have a lot to learn from off which we should apply to on. In any […]

How Can I Apply Mobile Commerce to My Business?

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In our previous post we told you what mobile commerce was about. Today we will help you to decide how to apply it to your business or company. It’s easy: depending on your development, you have two options: Creating a native app for your business. Including responsive technology in your website. Native app We know […]

How Companies are Using Personalized Recommendations

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This infographic shows how 5 well-known companies (Amazon, Netflix, OkCupid, Pandora and Twitter), are using personalized recommendations in order to achieve their business goals, whether they are directly relate to incomes (product recommendations), or they are focused in order to improve any other critical aspect of their business (users’ connections in Twitter).

4 Tips for your E-Mail Marketing

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Email campaigns are a used by many companies and has proven its benefits in many many cases. Here we list a few and concrete topics to try to increase the conversions when we are using an email campaign strategy. 1. Make the opt-in process easy. It seems easy: you need your user email to send […]

Mobile coupons market will reach $43 billion by 2016

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Juniper Research has just published its last report about the mobile coupons market, which represents the intersection of two very popular markets among consumers: discount coupons and mobile phones. The actual mobile coupon market is about $5.4 billion, and according to Juniper Research, it will increase to $43 billion by 2016, which means an eightfold […]

E-commerce Usability: Checkout

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There is much talk about usability and “user experience” in e-commerce, but they are always global concepts that can lead to ambiguities. Let’s focus today on some basic points about the process of “Checkout” of our shop: 1. Do not force the customer to register during the”checkout”. If he/she goes there, it is assumed he wants to finish the purchase. Anything not related to that is noise, and could make the customer to leave without paying. 2. Do not wait for the last step […]

6 Ways LinkedIn can Help in Lead Generation

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HubSpot has recently published an interesting free ebook on LinkedIn can help us in Lead Generation. This ebook explores some aspects we can use to improve our presence in the social network, making it a valuable resource for many business. Particularly, there is a section on the ebook focused on different ways to generate leads […]

Main Big Data Technologies: Hadoop

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In previous posts we talked about Big Data applications in different areas. As we said, even though, strictly speaking, the term “Big Data” refers to the size of a certain set of databases, in practice this term is used to refer both to databases and to analysis tools and even methodologies. Nowadays it is impossible […]