If you want your online store to be successful, you should take several things into account. First of all, you must have a good product. Secondly, you must have a good showcase. And to have a good showcase, you must make potential customers stay in your e-commerce. To do so, there is nothing better than a good product description. However, this is usually not done properly.
Beyond the obsession for conversion and sales, you should stop and think. Have you taken a look at your online store? Have you stood in your potential customer’s shoes?
Unfortunately, this is usually not the case. Often, there is a large catalogue which can be imported from an ERP to an Excel file, and descriptions are rather dull. That’s the rule. Although there are a few exceptions. Take note, and apply these tips. And, if you have an online store, burn this claim into your memory: “My product descriptions are the ambassadors of my success”.
SEO in e-commerce?
Yes. Most fledgling online stores are firstly positioned on the strength of their products and then by their contents. Google yields new contents basically on the basis of the indexation frequency as well as by relevant. You should update your store stock and products, particularly if you run summer or Christmas campaigns. In this way, you will be lending a hand to your online store SEO. And your products will be optimised.
Customer experience in your online store
Product description is not only an “SEO must-have”, but it also helps potential customers to understand and buy your products. That is, translated into off store terms, it’s as if your neighbourhood shop owner told you about the benefits and drawbacks of a service or product. This makes customer purchase decisions vary by22%. For this reason, we always say that you should support your products by providing good descriptions and good recommendations.