CPCStrategy just published its “The Comparison Shopping Report: Q3 2013“, a comprehensive report about comparison shopping engines. This reports gives important information for online sellers, as it’s important to determine which comparison shopping engine will fit their goals (traffic, revenue, low cost of sale, etc.).
Google Product Listing Ads continues to be the top shopping comparison engine, with the lowest cost of sale and the highest traffic. As we can see in the next table, Google PLA has increased 40.28% their traffic, while most of their competence has decreased their traffic, allowing Google PLA to dominate the market.