#infographic Consumer Psychology and E-Commerce Checkouts

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Our friends of Voucher Cloud  have decided to make a data graphic called Consumer Psychology and the eCommerce Checkout in which they have analyzed different consumer’s interaction with e-commerce websites, especially upon reaching the check out. With this infographic you’ll find answers to questions like: What consumers expect from a website? or  What could deter them […]

Essential Elements for Checkout Conversion

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I often come across purchase processes that look like a maze. The latest one was Telepizza last week. I wanted to order and pay for a pizza online because I had no cash on me and I ended up looking for an ATM and calling Sapri Pizza due to the frustration of clicking with no […]

Complaints in eCommerce: I Want to Close my Account

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Let’s imagine that I visit a physical bookshop and pick up a book I’m very interested in. The next step is going to the cashpoint and paying for it. The transaction most often ends after I hand over my card or cash. No customer registration or de-registration, quick and easy. Now let’s imagine that I […]

E-commerce Usability: Checkout

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There is much talk about usability and “user experience” in e-commerce, but they are always global concepts that can lead to ambiguities. Let’s focus today on some basic points about the process of “Checkout” of our shop: 1. Do not force the customer to register during the”checkout”. If he/she goes there, it is assumed he wants to finish the purchase. Anything not related to that is noise, and could make the customer to leave without paying. 2. Do not wait for the last step […]